IAA 2021 in Munich - New location, new concept - again höchstmass
We are very pleased that we were able to complete the relocation from Frankfurt to Munich together with our customers. In doing so, we were able to further expand our offering in 2021, attracting not only established brands and corporations, but also start-ups that were happy to call on our outstanding staff to present themselves and their product in the best light.
höchstmass presents BARKER Solutions - Your Digital Online Showroom
As the agency höchstmass, we have used the time of perceived downtime in the event marketing industry to launch our new product, BARKER Solutions. Together with specialized partners, we have succeeded in digitizing the stationary specialized trade and transforming it into a Digital Showroom.
200 trade fair hostesses, guides, promoters and experts for the 68th IAA 2019
The agency höchstmass for automotive marketing provides the team for several customers at the IAA 2019 in Frankfurt am Main. Altogether 3 customers and 6 brands were served at two stands. The activities were demanding and varied. Thanks to the motivated commitment of each single person we were able to make our contribution to a successful fair.
La Sensazione Levante: experience Maserati Levante with all your senses – this was the mission to be fulfilled! Besides espresso, product advice and test drives, the band LaFinesse set musical accents. The implementation of the concept was controlled by the premium agency höchstmass, which has already proven its feeling for the brand at countless events at the highest level in recent years.
The premium agency höchstmass may once again proudly look after the client Maserati Germany at the 67th International Motor Show in Frankfurt in 2017 and ensure that the high demands of the exclusive client and its trade fair visitors are fully met.
Maserati Tridente Munich opens another car showroom and hires the agency höchstmass as lead agency for the conception and operative implementation of the exclusive car promotion event. The numerous celebrity VIP guests as well as high-class and high-priced sports car rarities demand a special flair from the event managers.
As an agency for automotive marketing, we support manufacturers, importers and dealers/car dealerships alike in reaching the respective target group with pinpoint accuracy and without scatter losses. Through a direct and personal approach, we achieve a sustainable emotionalisation and thus increase the value and awareness of your car brand. Because the contact from person to person is still the most intensive experience.
Together with you, we develop car marketing strategy and measures in order to achieve the set goals with an ideal use of budget. Through the impact of an automotive event, we activate new focus groups and thus ensure a noticeable increase in sales.
Our automotive expertise covers all aspects of live communication. Based on our experience in car marketing and promotion, we define indicators with you and together we build a bridge between the special requirements of the manufacturer or importer and those of the dealer. Together, we develop a tailor-made concept to maximize the quality and quantity of new contacts as well as the retention and consolidation of existing ones.
The particular strengths of our agency in the field of car marketing are
Conception and implementation of roadshows – because we like to be on the road.
Provision and training of brand ambassadors – because we love the perfect appearance.
Planning and implementation of incentives – because there is nothing better than making new friends.
Organization of events on special occasions – because we appreciate a good party ourselves.
If you are unsure whether you even need the support of an event agency specialized in the automotive industry, please contact us. An initial consultation and assessment is always free of charge for you.
Autohaus Marketing Agentur
Autohaus Marketing Agentur
Marketing Agentur Automobil
automotive marketing agencies
What we stand for
Time and budget are valuable resources that we know how to deal with! Our many years of experience in event planning and implementation as well as a team that takes both the strategic and the practical part of the implementation into its own hands means nothing less than the optimum.
Service providers plan events – partners live them! We are much more than just an agency that you hire: We plan and realize your event basically at your side, we personally respond to your wishes and get the best out of it for you! We remain transparent and open at all times, because YOUR trust is OUR most valuable asset.
We can do small, we can do big, we can do really big! You provide the frame, we create the picture. In doing so, we always think “out of the box”, appreciate the love of detail as well as of the big picture and create moments that will stay in the memory of you, your customers and friends. An event only works if it inspires!