• IAA 2021 in Munich - New location, new concept - again höchstmass

    We are very pleased that we were able to complete the relocation from Frankfurt to Munich together with our customers. In doing so, we were able to further expand our offering in 2021, attracting not only established brands and corporations, but also start-ups that were happy to call on our outstanding staff to present themselves and their product in the best light.

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  • höchstmass presents BARKER Solutions - Your Digital Online Showroom

    As the agency höchstmass, we have used the time of perceived downtime in the event marketing industry to launch our new product, BARKER Solutions. Together with specialized partners, we have succeeded in digitizing the stationary specialized trade and transforming it into a Digital Showroom.

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  • 200 trade fair hostesses, guides, promoters and experts for the 68th IAA 2019

    The agency höchstmass for automotive marketing provides the team for several customers at the IAA 2019 in Frankfurt am Main. Altogether 3 customers and 6 brands were served at two stands. The activities were demanding and varied. Thanks to the motivated commitment of each single person we were able to make our contribution to a successful fair.

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  • Senzatione Levante

    La Sensazione Levante: experience Maserati Levante with all your senses – this was the mission to be fulfilled! Besides espresso, product advice and test drives, the band LaFinesse set musical accents. The implementation of the concept was controlled by the premium agency höchstmass, which has already proven its feeling for the brand at countless events at the highest level in recent years.

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  • 67th International Motor Show (IAA) in Frankfurt

    The premium agency höchstmass may once again proudly look after the client Maserati Germany at the 67th International Motor Show in Frankfurt in 2017 and ensure that the high demands of the exclusive client and its trade fair visitors are fully met.

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  • Maserati Levante - Launch of the world premiere

    Maserati Germany entrusts the event marketing agency with the implementation of the most important car launch in the 100-year history of the company in Germany and Austria.

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  • Car Showroom Opening Maserati Tridente Munich

    Maserati Tridente Munich opens another car showroom and hires the agency höchstmass as lead agency for the conception and operative implementation of the exclusive car promotion event. The numerous celebrity VIP guests as well as high-class and high-priced sports car rarities demand a special flair from the event managers.

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Agency for Automotive Marketing

As an agency for automotive marketing, we support manufacturers, importers and dealers/car dealerships alike in reaching the respective target group with pinpoint accuracy and without scatter losses. Through a direct and personal approach, we achieve a sustainable emotionalisation and thus increase the value and awareness of your car brand. Because the contact from person to person is still the most intensive experience.

Together with you, we develop car marketing strategy and measures in order to achieve the set goals with an ideal use of budget. Through the impact of an automotive event, we activate new focus groups and thus ensure a noticeable increase in sales.

Our automotive expertise covers all aspects of live communication. Based on our experience in car marketing and promotion, we define indicators with you and together we build a bridge between the special requirements of the manufacturer or importer and those of the dealer. Together, we develop a tailor-made concept to maximize the quality and quantity of new contacts as well as the retention and consolidation of existing ones.

The particular strengths of our agency in the field of car marketing are

  • Conception and implementation of roadshows – because we like to be on the road.
  • Provision and training of brand ambassadors – because we love the perfect appearance.
  • Planning and implementation of incentives – because there is nothing better than making new friends.
  • Organization of events on special occasions – because we appreciate a good party ourselves.

If you are unsure whether you even need the support of an event agency specialized in the automotive industry, please contact us. An initial consultation and assessment is always free of charge for you.


  • Car Marketing
  • Autohaus Marketing
  • Marketing Autohaus
  • Auto Marketing
  • Autoagentur
  • Automobil Marketing
  • Automotive Marketing
  • Car Promotion
  • Auto Agentur
  • Automobilmarketing
  • Kfz Marketing
  • Marketing Automotive
  • Auto Promotion
  • Automotive Promotion
  • Autohaus Marketing Agentur
  • Automobilmarketing Agentur
  • Automobil Eventmarketing
  • Automotive Eventmarketing
  • Eventmarketing Agentur
  • Marketing Automobilbranche
  • Autohaus Marketing Agentur
  • Marketing Agentur Automobil
  • automotive marketing agencies

What we stand for

Time and budget are valuable resources that we know how to deal with! Our many years of experience in event planning and implementation as well as a team that takes both the strategic and the practical part of the implementation into its own hands means nothing less than the optimum.

Service providers plan events – partners live them! We are much more than just an agency that you hire: We plan and realize your event basically at your side, we personally respond to your wishes and get the best out of it for you! We remain transparent and open at all times, because YOUR trust is OUR most valuable asset.

We can do small, we can do big, we can do really big! You provide the frame, we create the picture. In doing so, we always think “out of the box”, appreciate the love of detail as well as of the big picture and create moments that will stay in the memory of you, your customers and friends. An event only works if it inspires!

Automotive event references

Exhibition hostesses for the IAA 2019

200 trade fair hostesses, brand ambassadors and experts were provided by the agency höchstmass for the IAA 2019 for three different clients.

Kids Festival Kiel

Kids Event in Kiel - under the motto Caravaning for Kids cravaning-info.de presents itself at the Kids Festival in Kiel.

Maserati Switzerland Winter Paradise 2018

Presentation tour Maserati winter paradise in Switzerland 2018. höchstmass supports Maserati with the realization of a test drive event in the mountains.

Vienna Autoshow 2018

Hostesses for the Vienna Autoshow 2018 in Vienna. höchstmass supports the manufacturer Maserati also in Austria with the realization of fairs

IAA 2017 – Maserati Germany

Fair staff for the IAA 2017 for Maserati Germany. höchstmass supports the manufacturer with fair hostesses and car experts

Senzatione Levante

La Sensazione Levante: Awareness Roadshow for the Maserati Levante. Generate attention and lead for the impressive vehicle.

Lueg Sportivo Summertour

Testdrive Event: Lues Sportivo organises a summer tour with the Maserati brand in the Kö-Bogen shopping centre in Düsseldorf

Kieler Woche 2017

Promotion for caravaning-info.de at the Kieler Woche. höchstmass supports the platform to reach a higher level of awareness.

Showroom Opening

Car dealership opening. Grand Opening Party of the Maserati Tridente Munich Showroom. 300 invited celebrity guests at the showroom opening.

Passione Ferrari

Passione Ferrari 2017 at Hockenheim. höchstmass takes over the participant management at the exclusive test drive event.

Ferrari spring ride 2017

Experience tour with Autohaus Ulrich from Frankfurt and Ferrari. Italophile sports car tour from Hanau via Mildenberg to Würzburg.

Esperienza Ferrari

Our event team was responsible for the guest service of Esperienza Ferrari at the Bilster Berg Driving Resort and made sure that everything ran smoothly.

Maserati Summertour 2016

Dynamic presentation: Maserati Summertour 2016 The test drive roadshow will continue this year in its proven format.

Ferrari Italy ride 2016

Incentive trip: Tour with Ferrari to Italy - höchstmass realizes a rally as a customer loyalty program on the footprints of Enzo Ferrari.

Levante Launch Dealership

Dealership presentation of the new Maserati Levante, first presentation in the shops. The car was presented in 15 cities in Germany and Austria.

Ferrari spring ride 2016

Ferrari Spring Tour 2016: höchstmass provided an inspiring incentive with varied games and a demanding driving course

Launch Event Maserati Levante

Launch Event Maserati Levante - Maserati Germany entrusts höchstmass all launch events of the hopeful "Levante" in Germany and Austria.

Car Roadshow Maserati Winter Tour 2016

After last year's success of the Maserati Roadshow Welcome Winter, interested participants were also able to drive the noble Italians on ice and snow in 2016.

Motor show IAA 2015 – Maserati Germany

höchstmass is supporting the customer Maserati Germany at the IAA 2015 trade fair in Frankfurt. The agency provides and trains the entire stand personnel.

Car Roadshow Maserati Summer Tour 2015

Roadshow Maserati Summertour 2015 - Building on the successful Maserati Welcome Winter Tour, höchstmass was allowed to adapt the concept to the summer.

Welcome Winter Automobile Roadshow 2015

The agency höchstmass is allowed to organize the Welcome Winter Roadshow for the client Maserati Germany A testdrive event in Austria.
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