Trade Show Staff for Your Exhibition in Food & FMCG
Tailored concepts, product-trained teams, and structured processes for your trade show booth. Not just staffing — but consulting, planning, and execution from a single source.
Do These Situations Sound Familiar?
A successful trade show appearance at food industry events requires more than staff — it requires a partner who thinks ahead.
Generic Staff Without Product Knowledge
The agency sends interchangeable staff who don't understand your products and brand story. Visitors notice immediately — and your trade show presence loses impact.
Lack of Planning Security
Changing contact persons, unclear processes, missing feedback. You invest in your trade show — and the staffing remains unstructured.
Too Few Qualified Contacts
Your booth at Anuga or BioFach looks great, but too few real conversations happen. Trade visitors walk by because no one engages them actively and competently.
Your Trade Show Partner — Not Just a Staffing Agency
We plan, train, and support. One contact person, one concept, one goal: your success.
Planning Security
A dedicated contact person, clear timelines, and binding commitments. Structured support from first inquiry to post-event debrief.
Tailored Concepts
No off-the-shelf packages. We analyze your trade show presence and develop a staffing concept that fits your exact requirements.
Brand Representatives
Trained on your products and brand values. Our team conducts B2B conversations, qualifies leads, and represents your brand authentically.
3 Steps to Your Perfect Trade Show Team
Structured, transparent, and plannable — from briefing to deployment.
Consulting & Concept
We analyze your trade show presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff Proposals
You receive hand-picked profiles with photos, experience, and language skills. You decide who represents your brand.
Training & Deployment
Intensive brand training, detailed briefing, and punctual deployment. Optional backup staff for maximum reliability.
Why Decision-Makers Recommend höchstmass
One Contact Person
A dedicated contact for all questions — before, during, and after the event. No hotline, no waiting queues.
Backup Staff
Qualified replacements on standby — for 99% reliability at your trade show appearance.
12+ Languages
Multilingual staff for international trade shows. Native speakers in all major business languages.
Food Expertise
Experience at Anuga, BioFach, ISM, ProWein, Internorga, and all major food and FMCG trade shows.
B2B-Trained
Staff for lead generation, product explanation, and expert conversations — not for sampling or basic promotion.
Legally Compliant
Temporary staffing with all required permits. Contracts, insurance, and payroll are handled by us.
Get Your Concept & Quote
Describe your trade show presence — we'll get back to you with a tailored staffing concept and quote.
- Free & no-obligation consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Quote within 24-48h
What Our Partners Say
"The team presented our organic product line at BioFach perfectly. The explainers could competently explain certifications and sustainability concepts — exactly what we needed."
"At Anuga, we wanted more qualified retail contacts. höchstmass assembled a team that actively engages buyers and hands them over to our sales team. ROI significantly increased."
"For our ProWein booth, we needed multilingual staff with wine knowledge. The intensive training by höchstmass paid off — the team impressed sommeliers and retailers alike."
Your Questions – Our Answers
Answers to the most important questions about trade show staff for food & FMCG events.
Let Us Plan Your Trade Show Appearance
Tailored concept, experienced team, and a dedicated contact person. Free and without obligation.