Trade show staff for CMT Stuttgart — plan it right
Which roles your booth at Europe's largest tourism and caravanning trade fair truly needs, how many people make sense, and how operations work across 9 exhibition days.
Common questions when preparing for CMT
Before planning staff for CMT, organisational questions typically arise:
- Who actively engages 260,000 public visitors?
- How are interested prospects distinguished from general visitors?
- How does the team stay motivated and performing across 9 exhibition days?
- Who handles flyer distribution and raffle management?
The quality of a trade show presence at CMT depends on how visitors are approached and converted into genuine contacts.
CMT at a glance
- Schedule: Annually in January (9 days)
- Venue: Messe Stuttgart
- Visitors: approx. 260,000 (consumer fair!)
- Exhibitors: approx. 2,000 from 100+ countries
- Industry: Tourism, caravanning, camping, leisure
Why CMT is crucial for your business
CMT is Europe's largest consumer trade fair for tourism and caravanning. With over 260,000 visitors across 9 exhibition days, it offers enormous potential for customer contacts, product presentations and direct sales. At a consumer fair of this scale, friendly, communicative staff is the key to success.
End customers expect personal advice and engaging interaction. A professional trade show team ensures your booth remains inviting and actively managed throughout the entire run.
Successful projects at Stuttgart trade fairs
Highlights from our previous deployments.
Regional transport association
- Active visitor engagement and flyer distribution
- Booth management and visitor information
- Booth presence with focus on mobility & travel
Caravanning association
- Booth management and visitor information
- Raffle management
- Distribution of information material
How visitor contacts at CMT actually develop
At CMT, a booth does not function through a single role, but through active visitor engagement and skilled conversation management.
First, a visitor is approached in a friendly manner, then their interest is assessed, and only then are they handed over to the appropriate consultant or salesperson. Without this structure, your specialists are permanently in initial conversations -- and miss the genuinely purchase-ready prospects.
That is why staffing is not planned by headcount, but by visitor flows: Approach --> Qualification --> Consultation.
Only from this structure does the appropriate team size for 9 intensive exhibition days emerge.
The next step in planning
Determine required visitor capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at CMT
These roles we regularly fill for exhibitors at the tourism and caravanning trade fair.
Hosts & hostesses
Booth presence, visitor greeting, information sharing and professional representation for public visitors.
High demandPromoters
Active visitor engagement, flyer distribution, raffle management and sampling.
Service staff
Beverage service, catering support, booth maintenance and tidiness.
Info point staff
Fair guidance, orientation assistance, general visitor information.
Your perfect trade show team in 3 steps
Structured, transparent and predictable -- from briefing to deployment.
Consultation & concept
We analyse your trade show presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions -- before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby -- for 99% reliability at your trade show appearance.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all common business languages.
Stuttgart expertise
Experience at CMT, LogiMAT, AMB, didacta and all major trade fairs in the region.
B2B-trained
Staff for lead generation, product explanation and expert conversations -- not just for sampling or promotion.
Legally compliant
Temporary staffing with all required permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for CMT
Describe your trade show presence at CMT -- we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"The hostesses were highly communicative and actively engaged our visitors. Consistently motivated across 9 exhibition days -- that impressed us."
"At CMT, we need staff who can excite end customers and work in a service-oriented way. höchstmass delivered exactly that -- friendly and professional."
"The promoters significantly increased our booth visitor frequency. Active engagement, likeable and reliable -- exactly what you need at a consumer fair."
Your Questions – Our Answers
Answers to the most important questions about trade show staff for CMT Stuttgart.
Let us structure your presence at CMT
Tailored concept, experienced team and a dedicated point of contact. Free and non-binding.