Trade fair staff for drupa planned right
Which roles your booth at the world's leading trade fair for the printing industry truly needs, how many staff members make sense, and how the workflow across 11 trade fair days operates.
Common questions when preparing for drupa
Before planning staff for drupa, structural questions typically arise:
- Who manages international buyers and decision-makers at the booth?
- How are technical machine demonstrations separated from reception?
- How many conversations run simultaneously with 170,000 trade visitors over 11 days?
- Who handles registration and lead capture?
The quality of a trade fair presence at drupa is determined by how conversations are structured and directed to the right contacts.
drupa at a glance
- Next date: 2028 (every 4 years)
- Location: Messe Düsseldorf (19 halls)
- Visitors: approx. 170,000 from 180+ countries
- Exhibitors: approx. 1,800 from 50+ countries
- Industry: Print, Packaging, Crossmedia, Publishing
Why drupa is critical for your business
drupa takes place only every four years and is the mega-event of the print and packaging industry. Over 11 days, decision-makers from publishing, packaging, advertising and industry come together. Investment decisions worth millions are made here.
With such a long trade fair duration and 170,000 visitors, a reliable, resilient team is indispensable — from guest registration to live demo support to professional booth service.
Successful projects at Düsseldorf industrial fairs
Excerpts from our previous deployments.
International engineering corporation
- Trade fair visitor registration at entrance
- Hospitality and beverage service at the booth
- Flexible switching between reception and service
Leading packaging solutions provider
- Active visitor engagement and lead generation
- Supporting live demonstrations
- Distribution of info material and product samples
How conversations at drupa actually develop
At drupa, a booth does not work through a single role, but through a sequence of international conversations over 11 trade fair days.
First, a trade visitor is registered and assessed, then directed to the appropriate product expert or sales representative. Without this separation, your specialists conduct initial conversations with every visitor — and are unavailable for the relevant investment discussions.
That is why staffing is not planned by headcount, but by conversation types: Approach → Qualification → Consultation.
From this structure, the appropriate team size for 11 intensive trade fair days emerges.
The next step in planning
Determine the required conversation capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at drupa
These roles we regularly staff for exhibitors in the print and packaging industry.
Hosts & Hostesses
Reception, guest management, registration and professional brand representation over 11 trade fair days.
High demandPromoters
Lead generation, visitor engagement, live demo support and increasing booth traffic.
Product Explainers
Supporting technical machine demonstrations, explaining print workflows and digital solutions.
Service Staff
Beverage and catering service, lounge and meeting room management, booth maintenance.
Your perfect trade fair team in 3 steps
Structured, transparent and reliable — from briefing to deployment.
Consultation & Concept
We analyse your trade fair presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff Proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & Deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions — before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby — for 99% reliability at your trade fair booth.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all major business languages.
Düsseldorf expertise
Experience at drupa, boot, MEDICA, ProWein, K Messe and all major trade fairs in the region.
B2B-trained
Staff for lead generation, product explanation and professional conversations — not for sampling or basic promotion.
Legally compliant
Temporary staffing with all permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for drupa
Describe your trade fair presence at drupa — we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"The hostesses handled registration and reception professionally. 4 days straight, flexibly switching between service and reception. First class."
"The promoters supported our live demos and actively guided visitors to our machine. Lead quality and quantity improved significantly."
"At a trade fair like drupa you need staff that can last 11 days. höchstmass delivered maximum reliability with rotation planning and backup staff."
Your Questions – Our Answers
Answers to the most important questions about trade fair staff for drupa.
Let us structure your presence at drupa
Tailored concept, experienced team and a dedicated contact person. Free and non-binding.