Trade fair staff for Internorga planned right
Which roles your booth at the leading trade fair for gastronomy and hospitality truly needs, how many staff members make sense, and how the workflow across 5 trade fair days operates.
Common questions when preparing for Internorga
Before planning staff for Internorga, structural questions typically arise:
- Who manages tastings and live cooking events at the booth?
- How are gastronomy trade visitors qualified and handed over to sales?
- How many service staff does a booth need with 95,000 visitors?
- Who coordinates between kitchen and reception?
The quality of a trade fair presence at Internorga is determined by how visitors are managed and directed to the right contacts.
Internorga at a glance
- Date 2027: 12-16 March 2027
- Location: Hamburg Messe und Congress
- Visitors: approx. 95,000 trade visitors
- Exhibitors: approx. 1,300 from 25+ countries
- Industry: Gastronomy, Hospitality, Bakery, Catering
Why Internorga is critical for your business
Internorga is one of the most established and important trade fairs for the out-of-home market. Restaurateurs, hoteliers, bakers and caterers come to Hamburg annually to discover trends, test products and establish business contacts.
With over 95,000 trade visitors, a service-oriented, hospitality-experienced trade fair team is indispensable -- from tasting supervision to professional booth service.
Successful projects at Hamburg trade fairs
Excerpts from our previous deployments.
Leading trade fair services provider -- property fair
- Cafeteria management: snacks and beverages
- Sales and settlement at the point of sale
- Ensuring hygiene and tidiness
Premium food manufacturer
- Tasting supervision and product presentation
- Guest reception and trade visitor consulting
- Maintaining the tasting area and restocking
How contacts at Internorga actually develop
At Internorga, a booth does not work through a single role, but through the interplay of tastings, service and consultation.
First, a trade visitor is drawn to the booth through tastings or active engagement. Then the interest is qualified and only then handed over to the appropriate sales representative. Without this separation, your sales team is permanently tied up in service conversations.
That is why staffing is not planned by headcount, but by task types: Service → Qualification → Consultation.
From this structure, the appropriate team size for 5 intensive trade fair days emerges.
The next step in planning
Determine the required service capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at Internorga
These roles we regularly staff for exhibitors in the gastronomy and hospitality industry.
Service Staff
Tasting supervision, beverage service, food presentation and booth maintenance -- the core of every gastronomy booth.
High demandHosts & Hostesses
Reception, guest guidance, appointment coordination and professional brand representation.
Promoters
Active visitor engagement, sampling actions, invitations to tastings and product demos.
Cooking Demo Assistants
Support for live cooking events, mise en place, preparation and clean-up of the show kitchen.
Your perfect trade fair team in 3 steps
Structured, transparent and reliable -- from briefing to deployment.
Consultation & Concept
We analyse your trade fair presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff Proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & Deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions -- before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby -- for 99% reliability at your trade fair booth.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all major business languages.
Hamburg expertise
Experience at Internorga, SMM, WindEnergy, OMR, Aircraft Interiors Expo and all major trade fairs in the region.
Hospitality-trained
Staff with service experience, hygiene standards and tasting supervision -- tailored to the gastronomy industry.
Legally compliant
Temporary staffing with all permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for Internorga
Describe your trade fair presence at Internorga -- we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"What convinced us: the structured planning. Dedicated contact person, transparent communication and a team that can explain our products. No comparison to previous agencies."
"At Internorga we need service staff that understands gastronomy. höchstmass delivered exactly that -- professional, service-oriented and with genuine hospitality flair."
"The tasting supervision was first class. Hygiene, product knowledge and genuine hospitality -- exactly what Internorga demands."
Your Questions – Our Answers
Answers to the most important questions about trade fair staff for Internorga.
Let us structure your presence at Internorga
Tailored concept, experienced team and a dedicated contact person. Free and non-binding.