Trade fair staff for Light + Building planned right
Which roles your booth at the world's leading trade fair for lighting and building technology truly needs, how many staff members make sense, and how the workflow across 6 trade fair days operates.
Common questions when preparing for Light + Building
Before planning staff for Light + Building, structural questions typically arise:
- Who manages architects and electrical planning teams at the booth?
- How are technical product explanations separated from catering service?
- How many conversations run simultaneously with 220,000 trade visitors?
- Who handles guest registration and appointment coordination?
The quality of a trade fair presence at Light + Building is determined by how conversations are structured and directed to the right contacts.
Light + Building at a glance
- Date 2026: 8-13 March 2026
- Location: Messe Frankfurt
- Visitors: approx. 220,000
- Exhibitors: approx. 2,500 from 50+ countries
- Industry: Lighting, Electrical Engineering, Building Automation
Why Light + Building is critical for your business
Light + Building is the world's largest industry platform for lighting and building technology. Decision-makers from architecture, electrical planning and building management meet here. A professional trade fair presence is your opportunity to make international contacts and present products live.
With over 220,000 trade visitors from 50+ countries, a professional, multilingual trade fair team is indispensable -- from guest greeting to competent product service.
Successful projects at Light + Building
Excerpts from our previous deployments.
International electrical engineering manufacturer
- Guest greeting at the booth
- Distribution of info flyers
- Serving beverages
Leading tool manufacturer
- Managing the catering area
- Beverage service for guests and booth staff
- Maintaining a well-kept service area
How conversations at Light + Building actually develop
At Light + Building, a booth does not work through a single role, but through a sequence of professional conversations.
First, a trade visitor is greeted and assessed -- architect, electrical planner or building manager? -- then directed to the appropriate product expert. Without this separation, your specialists conduct initial conversations with every visitor -- and are unavailable for the relevant contacts.
That is why staffing is not planned by headcount, but by conversation types: Approach → Qualification → Consultation.
From this structure, the appropriate team size for 6 intensive trade fair days emerges.
The next step in planning
Determine the required conversation capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at Light + Building
These roles we regularly staff for exhibitors in the electrical and lighting industry.
Hosts & Hostesses
Reception, guest greeting, booth presence and professional brand representation.
High demandService Staff
Beverage and catering service, booth maintenance, managing the catering area.
Product Explainers
Technical product presentations for lighting and building technology solutions.
Guest Registration
Check-in, lead capture and appointment coordination for booth visitors.
Your perfect trade fair team in 3 steps
Structured, transparent and reliable -- from briefing to deployment.
Consultation & Concept
We analyse your trade fair presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff Proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & Deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions -- before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby -- for 99% reliability at your trade fair booth.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all major business languages.
Frankfurt expertise
Experience at Light + Building, Automechanika, Eurobike and all major trade fairs in the region.
B2B-trained
Staff for lead generation, product explanation and professional conversations -- not for sampling or basic promotion.
Legally compliant
Temporary staffing with all permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for Light + Building
Describe your trade fair presence at Light + Building -- we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"The hostesses at Light + Building were first class -- professional reception, attentive service and a basic understanding of technology. Exactly what we needed for our booth."
"The collaboration was perfect: fast coordination, reliable team across all 6 trade fair days. The catering service at the booth was flawless."
"Our team could fully focus on client conversations because höchstmass handled the entire reception and service. We will book again."
Your Questions – Our Answers
Answers to the most important questions about trade fair staff for Light + Building.
Let us structure your presence at Light + Building
Tailored concept, experienced team and a dedicated contact person. Free and non-binding.