Trade show staff for LIGNA — plan it right
Which roles your booth at the world's leading woodworking trade fair truly needs, how many people make sense, and how operations work across 5 exhibition days.
Common questions when preparing for LIGNA
Before planning staff for LIGNA, structural questions typically arise:
- Who coordinates visitor groups during machine demonstrations?
- How are initial technical conversations separated from expert sales?
- How many conversations run in parallel with 90,000 visitors?
- Who handles guest reception and appointment coordination?
The quality of a trade show presence at LIGNA depends on how conversations are structured and directed to the right contacts.
LIGNA at a glance
- Next dates: May 10-14, 2027
- Venue: Deutsche Messe Hannover
- Visitors: approx. 90,000 from 100+ countries
- Exhibitors: approx. 1,300 from 50+ countries
- Industry: Woodworking, forestry technology, sawmills, furniture production
Why LIGNA is crucial for your business
LIGNA is the world's most important trade fair for machinery and tools for the woodworking and wood processing industry. Every two years, manufacturers, dealers and craftsmen meet in Hanover to experience innovations from sawing technology to digital manufacturing.
Live demonstrations of large machines are the heart of LIGNA. A professional team at the booth ensures your visitors receive optimal care -- from beverage service to appointment coordination.
Successful projects at LIGNA
Highlights from our previous deployments.
International woodworking specialist
- Customer engagement and beverage service
- Booth management and maintenance
- Preparation and distribution of catalogues and promotional material
Leading sawmill technology provider
- Guest reception and VIP hosting
- Coordination of machine demonstrations
- Multilingual visitor consulting (DE/EN)
How conversations at LIGNA actually develop
At LIGNA, a booth does not function through a single role, but through a sequence of international conversations.
First, a trade visitor is actively approached, then linguistically and professionally assessed, and only then handed over to the appropriate technician or sales representative. Without this separation, your expert staff conducts initial conversations with every visitor -- and is unavailable for the relevant contacts.
That is why staffing is not planned by headcount, but by conversation types: Approach --> Qualification --> Consultation.
Only from this structure does the appropriate team size for 5 intensive exhibition days emerge.
The next step in planning
Determine required conversation capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at LIGNA
These roles we regularly fill for exhibitors in the woodworking industry.
Hosts & hostesses
Reception, guest care, appointment coordination and booth presence during machine demonstrations.
High demandService staff
Beverage and catering service, booth maintenance and hospitality area management.
Promoters
Active visitor engagement, catalogue distribution and invitations to live demonstrations.
Demo support
Coordination and accompaniment of machine demonstrations, visitor guidance through the booth.
Your perfect trade show team in 3 steps
Structured, transparent and predictable -- from briefing to deployment.
Consultation & concept
We analyse your trade show presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions -- before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby -- for 99% reliability at your trade show appearance.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all common business languages.
Hanover expertise
Experience at Hannover Messe, Agritechnica, LIGNA, EuroBLECH and all major trade fairs in the region.
B2B-trained
Staff for lead generation, product explanation and expert conversations -- not just for sampling or promotion.
Legally compliant
Temporary staffing with all required permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for LIGNA
Describe your trade show presence at LIGNA -- we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"What convinced us: the structured planning. Dedicated contact, transparent communication and a team that can explain our products. No comparison to previous agencies."
"At LIGNA, we need staff who can coordinate live demos. höchstmass delivered exactly that -- service-oriented and with genuine understanding of machinery."
"The tailored concept made the difference. After one day of training, the service staff were able to professionally coordinate visitor groups. True brand ambassadors."
Your Questions – Our Answers
Answers to the most important questions about trade show staff for LIGNA.
Let us structure your presence at LIGNA
Tailored concept, experienced team and a dedicated point of contact. Free and non-binding.