Trade show staff for OMR Festival — plan it right
Which roles your booth at Europe's largest digital marketing event truly needs, how many people make sense, and how operations work across 2 intensive festival days.
Common questions when preparing for OMR Festival
Before planning staff for OMR Festival, structural questions typically arise:
- Who handles active lead generation with 70,000 attendees?
- How are booth visitors qualified and handed over to sales?
- Who manages social media activations and sampling campaigns?
- How is the team organised for 2 intensive festival days?
The quality of a presence at OMR Festival depends on how visitors are activated and directed to the right contacts.
OMR Festival at a glance
- Dates 2026: May 5-6, 2026
- Venue: Hamburg Messe und Congress
- Visitors: approx. 70,000 attendees
- Exhibitors: approx. 800 partners & brands
- Industry: Digital marketing, tech, media, e-commerce
Why OMR Festival is crucial for your business
OMR Festival combines trade fair, conference and entertainment into a unique event. Decision-makers from marketing, tech and media meet startups, agencies and brands. The atmosphere is creative, fast-paced and unconventional.
With over 70,000 attendees, a dynamic, digital-savvy team is essential -- from lead generation to social media activation.
Successful projects at Hamburg tech events
Highlights from our previous deployments.
Global tech corporation -- conference
- Equipment distribution and collection from attendees
- Visitor reception and session guidance
- Cross-location coordination across 4 exhibition halls
HR software company -- trade fair
- Active promotion on the exhibition grounds
- Voucher and information material distribution
- Friendly visitor engagement and brand representation
How contacts at OMR Festival actually develop
At OMR Festival, a booth does not function through presence, but through active engagement and activation.
First, a visitor is drawn to the booth through sampling, demos or direct engagement. Then interest is qualified and only then handed over to the appropriate sales contact. Without this activation chain, booths remain invisible at OMR.
That is why staffing is not planned by headcount, but by activation types: Engagement --> Activation --> Qualification.
Only from this structure does the appropriate team size for 2 intensive festival days emerge.
The next step in planning
Determine required activation capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at OMR Festival
These roles we regularly fill for exhibitors and partners at OMR.
Promoters & brand ambassadors
Active visitor engagement, sampling, social media activations and lead generation.
High demandHosts & hostesses
Reception, guest care, VIP management and booth presence.
Registration & check-in
Attendee registration, badge distribution and equipment handling.
Service staff
Beverage service, lounge management, booth maintenance and catering support.
Your perfect trade show team in 3 steps
Structured, transparent and predictable -- from briefing to deployment.
Consultation & concept
We analyse your trade show presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions -- before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby -- for 99% reliability at your trade show appearance.
12+ languages
Multilingual staff for international events. Native speakers in all common business languages.
Hamburg expertise
Experience at OMR, SMM, WindEnergy, Internorga, Aircraft Interiors Expo and all major events in the region.
Digital-trained
Staff for lead generation, social media activations and brand representation -- digital-savvy and communicative.
Legally compliant
Temporary staffing with all required permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for OMR Festival
Describe your presence at OMR Festival -- we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"What convinced us: the structured planning. Dedicated contact, transparent communication and a team that can explain our products. No comparison to previous agencies."
"At OMR Festival, we need staff who understand digital marketing and bring energy. höchstmass delivered exactly that -- dynamic and with genuine brand understanding."
"42 hostesses, 4 exhibition halls, 1 day -- perfectly coordinated. Equipment management and attendee care ran flawlessly. True professionals."
Your Questions – Our Answers
Answers to the most important questions about trade show staff for OMR Festival.
Let us structure your presence at OMR Festival
Tailored concept, experienced team and a dedicated point of contact. Free and non-binding.