Trade fair staff for ProWein planned right
Which roles your booth at the international leading trade fair for wine and spirits truly needs, how many staff members make sense, and how the workflow across 3 compact trade fair days operates.
Common questions when preparing for ProWein
Before planning staff for ProWein, structural questions typically arise:
- Who manages international buyers and restaurateurs at the booth?
- How are tastings separated from the service area?
- How many conversations run simultaneously with 50,000 trade visitors over 3 days?
- Who handles VIP management and appointment coordination?
The quality of a trade fair presence at ProWein is determined by how conversations are structured and directed to the right contacts.
ProWein at a glance
- Date 2026: 15-17 March 2026
- Location: Messe Düsseldorf
- Visitors: approx. 50,000 trade visitors
- Exhibitors: approx. 6,000 from 60+ countries
- Industry: Wine, Spirits, Craft Beverages
Why ProWein is critical for your business
ProWein is the world's most important trade fair for the wine and spirits industry. Over three compact days, producers, importers, distributors and restaurateurs come together — this is where annual contracts are signed and trade relationships established.
Excellent service at the booth is especially important at ProWein: tastings, guest management and an appealing ambience determine the success of your trade fair presence.
Successful projects at ProWein
Excerpts from our previous deployments in Düsseldorf.
Renowned winery from the Palatinate
- Wine pouring and tasting supervision
- Guest reception and appointment coordination
- Maintaining a well-kept booth area
International spirits importer
- Multilingual reception (DE/EN/FR/IT)
- VIP client appointment management
- Support with product tastings
How conversations at ProWein actually develop
At ProWein, a booth does not work through a single role, but through a sequence of qualified conversations over 3 compact days.
First, a trade visitor is greeted and assessed — importer, distributor or restaurateur? — then directed to the appropriate contact. Without this separation, your sales team conducts initial conversations with every visitor — and is unavailable for the relevant contacts.
That is why staffing is not planned by headcount, but by conversation types: Approach → Qualification → Consultation.
From this structure, the appropriate team size for 3 intensive trade fair days emerges.
The next step in planning
Determine the required conversation capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at ProWein
These roles we regularly staff for exhibitors in the wine and spirits industry.
Service Staff
Wine pouring, tasting supervision, glass management and booth maintenance — the core of every ProWein presence.
High demandHosts & Hostesses
Reception, guest guidance, appointment coordination and professional brand representation.
Promoters
Active visitor engagement, sampling actions and invitations to tastings.
Team Lead
Coordination of the service team, shift planning and quality assurance at the booth.
Your perfect trade fair team in 3 steps
Structured, transparent and reliable — from briefing to deployment.
Consultation & Concept
We analyse your trade fair presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff Proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & Deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions — before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby — for 99% reliability at your trade fair booth.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all major business languages.
Düsseldorf expertise
Experience at ProWein, boot, MEDICA, drupa, K Messe and all major trade fairs in the region.
B2B-trained
Staff for lead generation, product explanation and professional conversations — not for sampling or basic promotion.
Legally compliant
Temporary staffing with all permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for ProWein
Describe your trade fair presence at ProWein — we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"The service staff at ProWein integrated seamlessly into our team. Professional wine pouring, discreet guest care and a genuine feel for the wine industry."
"Multilingual reception in DE/EN/FR/IT — perfect for our international clients. The hostesses were charming, confident and coordinated VIP appointments brilliantly."
"Three intensive days — and the team maintained the highest standard throughout. The seamless switch between service and reception particularly impressed us."
Your Questions – Our Answers
Answers to the most important questions about trade fair staff for ProWein.
Let us structure your presence at ProWein
Tailored concept, experienced team and a dedicated contact person. Free and non-binding.