Event staff for the Smart Country Convention planned right
Which roles your booth at Germany's leading digitalisation event truly needs, how many staff members make sense, and how the workflow across 3 event days operates.
Common questions when preparing for the Smart Country Convention
Before planning staff for the Smart Country Convention, organisational questions typically arise:
- Who manages decision-makers from government and public administration at the booth?
- How are meeting rooms and conference areas professionally serviced?
- How many service points need to run simultaneously with 15,000+ trade visitors?
- Who handles give-away distribution and information material handouts?
The quality of a booth presence at the SCC is determined by how guests are received and guided through your stand.
The Smart Country Convention at a glance
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Schedule: Annually in autumn (3 days)
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Location: Messe Berlin (hub27)
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Visitors: approx. 15,000+ trade visitors
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Exhibitors: 300+ from the public & IT sector
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Topics: Digitalisation, Innovation, Smart City, e-Government
Why the Smart Country Convention matters
The Smart Country Convention is the leading event for the digitalisation of the public sector in Germany. Decision-makers from government, politics and the IT industry meet here to drive the digital transformation of government services.
Professional booth staff ensures smooth operations for 15,000+ trade visitors, positive visitor experiences and a convincing brand presence — from reception to beverage service in meeting rooms.
Successful projects at Berlin trade fairs
Excerpts from our previous deployments.
Leading digital corporation (retail & IT)
- Guest reception and routing
- Beverage service in meeting rooms
- Packing give-away bags and distributing info material
IT service provider for the public sector
- Booth management and guest reception
- Coordination of meeting appointments
- Bar service and beverage catering
How contacts at the Smart Country Convention actually develop
At the Smart Country Convention, a booth does not work through a single role, but through a structured guest flow.
First, a trade visitor is greeted and welcomed, then their request is assessed and only then are they directed to the appropriate contact from your team. Without this structure, your experts are confronted with every enquiry — from beverage requests to technical questions.
That is why staffing is not planned by headcount, but by task areas: Reception → Routing → Service.
From this structure, the appropriate team size for 3 intensive event days emerges.
The next step in planning
Determine the required service capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at the Smart Country Convention
These roles we regularly staff for exhibitors at the digitalisation event.
Hosts & Hostesses
Reception, guest management, routing to contacts and professional brand representation.
High demandService Staff
Beverage service, bar operation, meeting room catering and hospitality.
Info Material Distribution
Laying out and distributing flyers, preparing and handing out give-away bags.
Give-Away Distribution
Packing and distributing promotional items, merchandise and attendee gifts.
Your perfect event team in 3 steps
Structured, transparent and reliable — from briefing to deployment.
Consultation & Concept
We analyse your trade fair presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff Proposals
You receive hand-picked profiles with photos, experience and language skills. You decide who represents your brand.
Training & Deployment
Intensive brand training, detailed briefing and punctual deployment. Optional backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One point of contact
A dedicated contact for all questions — before, during and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby — for 99% reliability at your trade fair booth.
12+ languages
Multilingual staff for international trade fairs. Native speakers in all major business languages.
Berlin expertise
Experience at Fruit Logistica, IFA, ITB, Smart Country Convention and all major trade fairs in the region.
B2B-trained
Staff for lead generation, product explanation and professional conversations — not for sampling or basic promotion.
Legally compliant
Temporary staffing with all permits. Contracts, insurance and billing are handled by us.
Discuss your concept & proposal for the Smart Country Convention
Describe your trade fair presence at the SCC — we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Hand-picked staff proposals
- Proposal within 24-48h
What our partners say
"Our hostesses at the SCC were incredibly versatile — from reception to beverage service to flyer distribution. Flexible, professional and always friendly."
"At the Smart Country Convention we need staff that can professionally attend to decision-makers from public administration. höchstmass delivered exactly that — confident and service-oriented."
"The structured planning made all the difference. Dedicated contact person, transparent communication and a team that stayed calm and professional even under pressure."
Your Questions – Our Answers
Answers to the most important questions about event staff for the Smart Country Convention Berlin.
Let us structure your presence at the Smart Country Convention
Tailored concept, experienced team and a dedicated contact person. Free and non-binding.