Trade show staff for SPS planned right
Which roles your booth at Europe's leading automation trade show really needs, how many people make sense, and how the workflow across 3 show days works.
Common questions when preparing for SPS
Before planning staff for SPS, structural questions usually arise:
- Who handles automation trade visitors at the booth?
- How are technical initial conversations separated from specialist sales?
- How many conversations happen simultaneously with 50,000 trade visitors?
- Who manages lead capture and appointment coordination?
The quality of a trade show presence at SPS depends on how conversations are structured and routed to the right contacts.
SPS at a glance
- Dates 2026: November 2026
- Venue: Messe Nuremberg
- Visitors: approx. 50,000 trade visitors
- Exhibitors: approx. 1,200 from 40+ countries
- Industry: Automation, Drive Technology, Sensors, Industry 4.0
Why SPS is crucial for your business
SPS – Smart Production Solutions – is Europe's leading trade show for electrical automation. Manufacturers and users of control technology, drive technology, sensors, and industrial IT meet here.
A professional booth team ensures your trade show presence runs smoothly: Competent guest greeting, attentive catering service, and reliable booth support — so you can focus on your specialist conversations.
Successful projects at SPS
Excerpts from our previous deployments.
Communications agency for automation clients
- Flyer distribution and active visitor engagement
- Serving coffee and snacks
- Booth presence and guest support
International sensor manufacturer
- Reception of international trade visitors (DE/EN)
- Lead capture and badge scanning
- Beverage service and booth maintenance
How conversations at SPS actually develop
At SPS, a booth does not work through a single role, but through targeted support of technical trade visitors.
First, a trade visitor is actively approached, then technically qualified, and only then handed over to the appropriate engineer or sales representative. Without this separation, your specialists conduct initial conversations with every visitor — and are unavailable for the relevant contacts.
That is why staffing is not planned by headcount, but by conversation types: Approach → Qualification → Consultation.
Only from this structure does the right team size for 3 compact show days emerge.
The next step in planning
Determine required conversation capacity
Determine team sizeAssess the resulting budget framework
Derive budgetTypical positions at SPS
These roles we regularly staff for exhibitors in the automation industry.
Hosts & Hostesses
Reception of trade visitors, booth presence, brochure distribution, and professional brand representation.
High demandService Staff
Coffee and catering service, booth maintenance, and ensuring an inviting booth atmosphere.
Promoters
Flyer distribution, active visitor engagement, and lead generation in the exhibition halls.
Guest Registration
Badge scanning, lead capture, and appointment coordination for your sales team.
Your perfect trade show team in 3 steps
Structured, transparent, and predictable — from briefing to deployment.
Consultation & concept
We analyze your trade show presence, advise on team size and profiles, and develop a tailored staffing concept.
Staff proposals
You receive handpicked profiles with photos, experience, and language skills. You decide who represents your brand.
Training & deployment
Intensive brand training, detailed briefing, and punctual deployment. Optionally with backup staff for maximum reliability.
Why decision-makers recommend höchstmass
One contact person
A dedicated contact for all questions — before, during, and after the event. No hotline, no waiting queues.
Backup staff
Qualified replacements on standby — for 99% reliability at your trade show appearance.
12+ languages
Multilingual staff for international trade shows. Native speakers in all common business languages.
Nuremberg expertise
Experience at SPS, BrauBeviale, ALTENPFLEGE, and all major trade shows in the region.
B2B-trained
Staff for lead generation, product explanation, and professional conversations — not just sampling or promotion.
Legally compliant
Temporary staffing with all permits. Contracts, insurance, and billing are handled by us.
Discuss your concept & quote for SPS
Describe your trade show presence at SPS — we will get back to you with a tailored staffing concept.
- Free & non-binding consultation
- Tailored staffing concept
- Handpicked staff proposals
- Quote within 24-48h
What our partners say
"What convinced us: the structured planning. Dedicated contact person, transparent communication, and a team that professionally presents our automation solutions."
"At SPS we need staff that can classify technical conversations. höchstmass delivered exactly that — multilingual and with genuine industrial understanding."
"The tailored concept made the difference. Lead capture ran flawlessly — professional and with genuine B2B understanding."
Your Questions – Our Answers
Answers to the most important questions about trade show staff for SPS.
Let us structure your presence at SPS
Tailored concept, experienced team, and a dedicated contact person. Free and non-binding.