Trade Show Staff for ISM Cologne
Professional hostesses, promoters and service staff for the world's largest trade show for confectionery and snacks. Experienced in tasting service, brand representation and guest assistance.
Through our unique 72-hour backup system
ISM at a Glance
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Next Date: February 2027 (4 days)
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Venue: Koelnmesse, Cologne
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Visitors: approx. 30,000 trade visitors
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Exhibitors: approx. 1,600 from 70+ countries
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Industry: Confectionery, Snacks, Sweets
Why ISM Is Crucial for Your Business
ISM is the world's largest and most important trade show for confectionery and snacks. Together with ProSweets Cologne, which takes place in parallel, it forms the central platform for the international confectionery industry -- from traditional confectionery manufacturers to innovative snack startups.
A professional trade show presence with trained staff makes the difference: From inviting product presentations to competent brand representation to attentive guest service -- we provide the team for your success.
Successful Projects at ISM
Highlights from our previous deployments.
Innovative Consumer Goods Manufacturer
- Flyer distribution and active visitor engagement
- Brand representation and product information
- Catering support and guest hospitality
Traditional Confectionery Manufacturer
- Product sample distribution and tasting supervision
- Booth presence and visitor guidance
- Lead capture and contact documentation
International Snack Producer
- Tasting service and product presentation
- Booth maintenance and restocking
- Guest assistance and beverage service
Typical Positions at ISM
These roles we regularly staff for exhibitors in the confectionery and snack industry.
Hosts & Hostesses
Booth presence, visitor greeting, product information and professional brand representation.
High demandPromoters
Flyer distribution, product sample handouts, active visitor engagement and sampling campaigns.
Service Staff
Tasting service, catering supervision, booth maintenance and restocking of displays.
Guest Registration
Lead capture, business card collection and contact documentation for your sales team.
What Exhibitors Expect at ISM
Our staff meets the demands of the international confectionery and snack industry.
Language Skills
German & English required. As an international trade show, additional foreign languages are an advantage.
Service Experience
Experience in tasting service and product presentation. Hygiene awareness in the food sector.
Professional Appearance
Outgoing, friendly and presentable. Product enthusiasm and quick comprehension.
Reliability
Punctuality, initiative and resilience during the intensive trade show days.
Your Questions – Our Answers
Frequently asked questions about ISM.
Your Team for ISM 2027
Secure professional trade show staff for your appearance at ISM now -- request a free, no-obligation quote.