Premium Trade Show Staff for IAA Mobility Munich
Car Explainers, hostesses, Gaming Guides and promoters for Germany's most important automotive trade show. Mercedes-Benz, Opel and other premium brands trust our team – since the very first IAA in Munich.
Through our unique 72-hour backup system
IAA Mobility at a Glance
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Frequency: Every 2 years (odd years)
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Venue: Messe München + Open Space City Centre
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Visitors: approx. 500,000 (2023)
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Exhibitors: approx. 750 from 30+ countries
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Industry: Automotive, E-Mobility, Future Mobility
Why IAA Mobility Is Crucial for Your Business
IAA Mobility is Germany's most important platform for the future of mobility. Since relocating to Munich in 2021, it combines Summit, Open Space and city locations into a unique experiential format – with up to 500,000 visitors from around the world.
A professional booth team is not a nice-to-have here, but essential: Car Explainers who make e-mobility tangible. Hosts who represent premium brands. Gaming Guides who create interactive experiences. We deliver the team – at premium level.
Successful Projects at IAA Mobility
Since the first IAA in Munich in 2021, we have been deployed at every edition for premium clients.
Opel – Booth Staff IAA 2025
- Car Explainers for latest e-models
- Hostesses for guest reception and booth organisation
- Gaming Guides for interactive video game stations
- Pre-event training at the car dealership
Mercedes-Benz – Premium Staff IAA 2023
- Trade show hosts at premium level for 500,000 visitors
- Specialist explainers for EQXX, AMG.EA and MBUX
- Promoters and guides in the Open Space concept
Multi-Client: Daimler, Citytransformer, Temsa
- Premiere: Successfully managed the first IAA in Munich
- Hostesses, specialist explainers and promoters for 3 clients simultaneously
- 400,000 visitors served in the new Open Space concept
Typical Positions at IAA Mobility
These roles we regularly staff for exhibitors in the automotive and mobility industry.
Car Explainers
Technical vehicle presentations, explaining e-mobility, interactive demos and competent specialist consulting.
High demandHosts & Hostesses
Premium guest reception, booth presence, VIP hospitality and professional brand representation.
Gaming Guides
Managing interactive stations, game instructions, visitor animation and social media activation.
Promoters & Guides
Visitor guidance in the Open Space, active engagement, lead generation and experience activations.
What Exhibitors Expect at IAA Mobility
Our staff meets the highest standards of the automotive and mobility industry.
Language Skills
Fluent German & English required. As an international flagship trade show, additional languages are a clear advantage.
Automotive Affinity
Interest in e-mobility, technical understanding and enthusiasm for automotive innovations.
Premium Appearance
Confident, representative and brand-conscious. Well-groomed appearance at premium level.
Resilience
Up to 10 trade show days, 50,000+ visitors daily – stress resistance and endurance are indispensable.
Your Questions – Our Answers
Frequently asked questions about IAA Mobility.
Your Team for IAA Mobility 2027
Secure premium trade show staff for your appearance at IAA Mobility now – request a free, no-obligation quote.