Dodge & RAM at the Myle Festival.
höchstmass supports Auto Magnus with brand activation for American car brands Dodge and RAM at the Myle Festival 2023 – event staff for authentic brand experiences.
American Muscle in a Festival Setting
Two iconic US brands, one unique presentation.
Dodge
American PerformanceDodge stands for uncompromising performance and American muscle car spirit. Models like the Challenger and Charger embody pure power and unmistakable design – perfect for a festival audience with gasoline in their veins.
RAM
Built to ServeRAM Trucks are the embodiment of American pickup culture. Rugged work vehicles with lifestyle appeal – from the RAM 1500 to the Heavy Duty. At the festival: authentic presence for truck enthusiasts.
Brand Activation in a Festival Environment
The Myle Festival is a meeting point for music and lifestyle fans. For Auto Magnus, the goal was to present Dodge and RAM authentically – without a traditional trade show character.
The requirement: staff who understand the brand DNA and represent the brands professionally in a relaxed festival atmosphere.
- Authenticity – Brand fit instead of sterile presentation
- Festival Audience – Relaxed, approachable communication
- Outdoor Event – 3 days in any weather
- Long Shifts – Resilience and endurance
Event Staff for Brand Activation
From organization to reception – everything from a single source.
Event Organization
Coordination and scheduling of brand activation on-site.
Reception Staff
Hosts for welcoming and attending to festival visitors at the booth.
Brand Communication
Presenting Dodge and RAM information authentically and accessibly.
Activations
Managing photo opportunities and interactive elements.
Give-aways
Distribution of merchandise and promotional materials to interested visitors.
Booth Presence
Continuous attendance of the brand area throughout all festival days.
Successful Brand Activation
Authentic presence for Dodge and RAM in a festival setting.
2
Brands
3
Festival Days
5
Team Members
100%
Assignment Completion
Staff for Automotive Events
From IAA to festivals – we know the industry.
Automotive Experience
Years of experience with Ferrari, Maserati, Mercedes, Porsche and other premium brands.
Festival Know-how
Experience with outdoor events, long shifts and changing conditions.
Brand Understanding
Staff who understand the DNA of the brands and communicate authentically.
Outdoor-Ready
Weather-resistant, resilient staff for multi-day open-air events.
Organization
On-site coordination – not just reception, but complete event support.
Festival Staff
Strong communicators, relaxed yet professional – matching the audience.
Planning an Automotive Event?
Whether trade show, festival or dealer event – höchstmass delivers professional staff for your brand activation.