Grand Opening Party: 400 VIPs. One Night to Remember.
When Maserati Tridente Munich opens a new showroom, an off-the-shelf event won't do. höchstmass took over as lead agency for the entire production – from concept to artists to every technical detail. The result: An exclusive night that people talk about.
A New Showroom. 400 VIPs. The Highest Expectations.
The Emil Frey Group opened a new showroom with Maserati Tridente Munich – and nobody was supposed to forget it. 400 invited guests from business, society, and celebrities expected not just a celebration, but an experience on par with the brand bearing the trident.
The challenge: Beyond the high-class, high-value sports car rarities, the prominent VIP guests also needed to be honored appropriately. This required special finesse – from the first invitation to the last glass of champagne.
- Exclusive guest circle – everyone expects premium treatment
- The Maserati brand must be palpable in every detail
- Entertainment that delights – without overshadowing the setting
- Perfect staging of high-value vehicles as the backdrop
Full-Service Event Production. Everything from a Single Source.
As lead agency, höchstmass handled both creative conception and operational execution – with proven partners and utmost precision.
Concept & Design
In close partnership with agency Mehrwert, we developed high-quality print design that combined Maserati's brand values with the client's individual CI. The heavy invitation envelopes conveyed the exclusivity of the event upon opening.
Entertainment & Artists
Mentalist Jakob Lipp entertained early guests with a custom-tailored program that perfectly captured the evening's theme. Amazed faces and a relaxed atmosphere – the perfect bridge to the main program.
Technology & Catering
Our trusted partner Audiluma Event Technology provided flawless technical support – lighting, sound, ambiance. The first-class catering completed the picture and underscored the event's premium character.
Einblicke in das Projekt
25 Bilder aus dem Projekt Grand Opening Party Maserati Tridente Munich: 400 VIP Guests, 1 Unforgettable Evening
An Evening That Sets Standards
From the first guest to the final applause – the Grand Opening Party was a success across the board.
400
VIP guests delighted and welcomed
1 Evening
Perfectly staged from A to Z
Complete Success
Client feedback exceeded
Partnership
Trust for future projects
The Details That Made This Event Special
Premium Quality from the Start
The moment guests opened the heavy invitation envelope, they knew: This grand opening is something special. The print design perfectly reflected the elegance of the Maserati brand.
Entertainment That Fits the Setting
Mentalist Jakob Lipp knew how to incorporate the evening's theme into his program. His performance loosened the atmosphere and provided conversation starters – without overshadowing the brand.
Close Collaboration Despite Physical Distance
Coordination with the Emil Frey Group and our creative partners in Switzerland ran smoothly. Digital communication, quick approvals, zero misunderstandings.
Technology That Works Invisibly
Partner Audiluma delivered flawless event technology – lighting, sound, and ambiance were at premium level. No visible cables, no glitches, just perfect atmosphere.
Why Premium Brands Choose höchstmass for Their Events
Maserati Tridente Munich had choices. They chose full-service at the highest level. Here's why.
Understanding of Luxury Brands
We know what distinguishes Maserati from Ferrari. We understand that the trident is not just a logo, but a promise. These nuances flow into every detail.
Everything from a Single Source
Concept, design, artists, technology, catering coordination – you have one point of contact. We coordinate all trades, you focus on your guests.
Proven Partner Networks
Relationships with top partners like agency Mehrwert and Audiluma built over years. No experiments, but well-coordinated teamwork at premium level.
Finesse with VIPs
Prominent guests, high-value exhibits – we know when discretion is needed and when staging is called for. The right balance makes all the difference.
No Compromises on Quality
When the invitation already gives goosebumps upon opening, the tone is set. We invest the extra mile in every detail – because it's noticed.
Short Lines, Quick Decisions
Your project manager knows every supplier, every artist, every timeline. Questions are resolved in minutes, not days.
Your Event Deserves the Same Level.
What we delivered for Maserati Tridente Munich, we deliver for you too. Showroom opening, product launch, VIP event – talk to us.