Awareness Roadshow Maserati Levante: La Sensazione in 6 Metropolises.
Experiencing the Maserati Levante with all senses – this mission took us through Germany's most important cities. 6 weeks. 1,680 qualified leads. Full-service from one source: staff, logistics, organization and video.
One Year After Launch: Now the Levante Had to Enter People's Minds.
After the successful national launch and dealer presentation by höchstmass, the next task was clear: increase awareness. The Maserati Levante – the first SUV with the trident – had to move from showrooms to the streets. Directly to the people.
The mission: "La Sensazione Levante" – making the Levante a tangible experience for all senses. Not in an event tent, but where the target audience lives: in Germany's most important metropolises.
- 6 cities in 6 weeks – each location demanding, each with authority challenges
- Premium brand experience outdoors – in any weather
- Tight schedule and strict budget – without compromising quality
- Not just collecting leads, but qualifying them – five-stage, in real-time
Full-Service Roadshow: Everything From One Source.
We didn't just provide staff – we managed the entire roadshow. From location selection to lead qualification.
Trained Brand Ambassadors
Our brand ambassadors were intensively briefed on Maserati and the Levante. They didn't sell – they inspired. With expertise, Italian flair and genuine passion for the brand.
Location Selection & Logistics
Six premium locations in six metropolises. We selected the venues, obtained permits, coordinated setup and teardown – and ensured every Levante gleamed spotlessly upon arrival.
Video Documentation
Every roadshow stop was professionally documented. The result: authentic visual content for Maserati Germany – content that carries the brand forward, long after the last espresso.
Live Entertainment
The band LaFinesse provided musical highlights and created an atmosphere that invited visitors to linger. Because those who stay, talk – and those who talk become leads.
Convoy Drives
Maximum attention through convoy drives of the promotional vehicles in and around city centers. The trident conquered the streets – and the gazes of passersby.
Real-Time CRM Integration
All leads were immediately fed into the central CRM. Five-stage qualification by our brand ambassadors – prepared and trackable for the dealership network.
Einblicke in das Projekt
16 Bilder aus dem Projekt Awareness Roadshow Maserati Levante: 6 Cities, 1,680 Leads, Full Brand Experience
The Nearly Impossible Balancing Act – Accomplished.
Tight schedule. Strict budget. Highest quality standards. We delivered on all counts.
1,680
Qualified leads generated
6 Cities
Seamlessly coordinated
5-Stage
Real-time lead qualification
100%
Client objectives achieved
What Made This Roadshow Special
Experience That Counts
We already knew Maserati from the launch and dealer presentation. No briefing from scratch – but rather the instinct for the brand that cannot be learned. You have to live it.
Every Vehicle: Immaculate
After the team's arrival, intensive cleaning was on the agenda. Every guest should fully enjoy the Levante's premium quality – no dust particles, no compromises.
Communication That Stands Out
Communication materials were selected to guarantee maximum attention. Complemented by convoy drives that made the trident unmissable.
Leads That Are Valuable
Not just collecting addresses – but qualifying them. Our brand ambassadors rated each contact on five levels. The dealership network received not just a list, but real opportunities.
Tracking That Creates Clarity
Detailed touchpoint tracking allowed precise tracking of the customer journey for each individual contact. Measurable results instead of vague impressions.
Budget? Maintained.
The tight budget framework was an additional challenge. But höchstmass proves: premium quality and efficiency are compatible.
Why Luxury Brands Choose höchstmass for Roadshows
Maserati Germany had a choice. They chose a partner who already knew their brand – and delivered.
Automotive Expertise for Years
Maserati, Ferrari, Porsche, Mercedes-Benz – we know the codes of the premium automotive world. Our brand ambassadors know that a trident is more than just a logo.
Roadshow Competence From One Source
Staff, venues, logistics, permits, video – we handle everything. You have one point of contact, not five service providers.
Lead Qualification That Creates Value
We don't just collect addresses – we qualify professionally. Every contact is rated, fed into CRM in real-time and prepared for the dealership network.
Budget Discipline Without Quality Loss
The "nearly impossible balancing act"? Our daily business. Premium quality and budget adherence are not mutually exclusive at höchstmass.
Tight Schedules? No Stress.
Six cities in six weeks. Setting up each location, cleaning each vehicle, briefing each team. We have experience with speed – without the hectic.
Continuity That Builds Trust
Launch, dealer presentation, roadshow – Maserati chose höchstmass three times. Because we deliver. Time and again.
Your Roadshow Deserves the Same Commitment.
What we delivered for Maserati Germany, we can deliver for you. Whether launch, roadshow or awareness campaign – talk to us.