Ferrari Spring Rally 2016: Customer loyalty on scenic roads.
When the Cavallino Rampante meets indulgence: From Bad Kreuznach via the most beautiful scenic roads to Michelin-star dinner in Saarbrücken – an incentive rally that turns premium customers into loyal fans.
Customer loyalty that creates lasting memories – despite April weather.
Autohaus Ulrich wanted more than a standard customer incentive. The task: Give premium customers a day that emotionally connects them to the Ferrari brand. Not just driving pleasure, but a complete experience for the whole family.
The challenge: Design a rally that works in any weather, appeals to all age groups, and leaves a smile on every face at the end of the day.
- Route concept: Emotional panoramic route from Rhineland-Palatinate to Saarland
- Weather backup: The incentive must be unforgettable even in rain
- Family focus: Program equally exciting for young and old
- Premium standards: Every detail must match the Ferrari brand
Full-service incentive: From route planning to shuttle bus.
We didn't just plan the route – we created a complete experience that makes customer loyalty measurable.
Custom turn-by-turn roadbook
Professionally designed navigation roadbook with all route points, secret locations, and timing. Participants navigated independently from hot-spot to hot-spot.
Interactive stations for all generations
Games and activities awaited at selected hot-spots that delighted young and old alike. The rainy April day became an adventure for the whole family.
Michelin-star dining as the crowning finale
The extensive 4-course menu at the Michelin-star restaurant in Saarbrücken set the culinary highlight. Premium experience across the board.
Einblicke in das Projekt
8 Bilder aus dem Projekt Ferrari Spring Rally 2016: Exclusive Incentive Rally for Premium Customers
An incentive that turns customers into fans
In the end, what matters is what stays in memory: delighted guests, emotional moments, and customer loyalty that pays off.
80
delighted premium guests
3 regions
Bad Kreuznach – Pirmasens – Saarbrücken
Michelin-star dining
4-course menu at Michelin restaurant
All wishes
fulfilled – no open items
What made this spring rally special
Professional roadbook – Navigation at premium level
Our custom-designed turn-by-turn roadbook guided participants safely from location to location – with all details on route, timing, and points of interest.
Family focus: Nobody was forgotten
While the adults enjoyed their Ferraris, interactive games at the stations ensured that even the young guests experienced an unforgettable day.
Michelin-star cuisine as emotional highlight
The 4-course menu at the Michelin-star restaurant rounded off the day – enjoyment at the highest level, matching the Ferrari brand.
Seamless logistics to the last minute
From shuttle service to club arrangements to overnight stays at the five-star hotel: No participant had to worry about anything – we thought of everything.
Award ceremony: Gamification for adults
The most successful rally participants were awarded prizes – a competition that created excitement and talking points.
Hot-spots with audience: Marketing included
At selected points, Ferrari drivers presented their machines to interested spectators – an additional highlight for everyone involved.
Why premium brands trust us with their incentives
Autohaus Ulrich had a choice. They chose full-service with passion for details.
Creative concepts for premium brands
We understand what luxury brands like Ferrari stand for. Every detail – from roadbook design to restaurant selection – must match the brand identity.
Full-service from a single source
From route planning to print production and staffing to the evening program: One contact person, one responsibility, no interface problems.
Target audience understanding
We know what premium customers expect – and deliver more. From Michelin-star cuisine to the five-star hotel: every element on par with the brand.
All generations in focus
Incentives don't just have to delight the decision-makers. We think of everyone – partners, children, companions. A day for the whole family.
Weather-proof concepts
The rainy April day showed: Our concepts work in any weather. Plan B is standard for us, not the exception.
One contact person. Always.
Your project manager knows every hot-spot, every team member, every detail. Available when you need them – before, during, and after the event.
Your next customer incentive deserves the same level.
What we achieved for Autohaus Ulrich and Ferrari, we can achieve for you. From concept to shuttle bus – talk to us.