1,200 Kilometers Italy.
30 Ferraris. Zero Compromises.
When a car dealership wants to give its best customers an unforgettable experience, it takes more than a route: it takes perfection in every detail. This is how höchstmass organized the Ferrari incentive trip for Autohaus Uhlrich.
A gift that lasts – at the level of the brand itself.
Autohaus Uhlrich wanted to offer its most loyal Ferrari customers more than a drive – an experience at the level of the brand itself. Expectations were correspondingly high: luxury without excess, exclusivity without frills, perfection without visible effort.
- A route with real driving pleasure – not just highway kilometers
- Locations at Ferrari level: Museum, racetrack, premium hotels
- 30 discerning guests – each one a VIP
- Organization that remains invisible – but everything works perfectly
From Idea to Perfection
höchstmass took over the complete conception, planning and execution – so the client only had to do one thing: enjoy.
Route Planning with Soul
Kilometers of serpentines and panoramic passes: From the Reschen Pass via Lake Garda to Tuscany. Every section an experience, every curve another reason for Ferrari.
Exclusive Hot-Spots
Gala evening at the Ferrari Museum Maranello – exclusively rented. Track day at Autodromo di Modena with real Ferrari race cars. Experiences money can't buy.
Full-Service Organization
Premium hotels, restaurant reservations, support vehicle, on-site assistance: We took care of every detail – the guests only had to focus on driving pleasure.
Einblicke in das Projekt
12 Bilder aus dem Projekt Ferrari Incentive Trip Italy: 30 Guests, 5 Days, 1,200 km of Pure Emotion
A Success Across the Board
What began as a customer retention measure became the highlight of the year for everyone involved.
100%
Participant Satisfaction
5 Days
Seamless Organization
"Best Trip"
Feedback from Many Participants
Sustainable
Strengthened Customer Loyalty
The Details That Made the Difference
A Route with Character, Not Just Kilometers
The route wasn't planned on a computer, but driven beforehand. Every curve, every stop was tested for driving pleasure and photo opportunities.
Exclusive Museum – No Mass Tourism
The Ferrari Museum Maranello belonged to our 30 guests alone that evening. Private tour, exclusive dinner, no waiting lines.
Premium Hotels Without Compromise
No standard bookings: Only hand-selected hotels with Ferrari-worthy ambiance, parking for sports cars, and personalized service.
Invisible Perfection
The guests didn't notice how much organization was running in the background – and that was exactly the goal. They only had to drive and enjoy.
Why Premium Brands Trust höchstmass
Incentive trips require more than logistics – they require a sense for the special. That makes the difference.
Individual Conception
No off-the-shelf trip: We develop every concept tailored to your brand, your guests, your goals. From the first briefing to the last detail.
Perfect Organization
Hotels, routes, transfers, bookings, contingency plans: We take care of every detail – so you and your guests can focus on the experience.
Emotional Staging
An incentive trip is not a business trip. We create moments your guests will never forget – and that show your brand in the best light.
Automotive Expertise
We understand premium car brands. We know what Ferrari drivers expect – and how to exceed those expectations. You can tell.
On-Site Support
Our teams accompany the trip in person – not from a distance. For questions, requests, or the unexpected: We are there.
Long-Term Partnership
Many of our clients return – because they know we deliver. Incentive trips are a matter of trust. We earn that trust.
Your customers deserve more than a standard trip.
Planning an incentive trip that strengthens your brand and delights your customers? Talk to us – we develop the concept that fits you.