Ferrari Sports Car Tour: A Day to Remember.
When 30 Ferrari enthusiasts are meant to experience an unforgettable day, every detail counts: Exclusive route, staged stops, playful experiences. For the third time, Autohaus Ulrich trusted höchstmass – for a customer loyalty event of the highest class.
More Than Just a Drive: An Experience That Builds Customer Loyalty
After the successful sports car tours in 2016 – the Ferrari Spring Tour and the legendary Italy Tour – Autohaus Ulrich from Frankfurt turned to höchstmass for the third time. The goal: A customer loyalty event that emotionally touches Ferrari enthusiasts and activates new target groups.
- Exclusive route through picturesque landscapes – far from standard routes
- Varied game stations that combine team spirit and driving pleasure
- Hot spots for public presentation of the vehicles – ensuring brand visibility
- Culinary experiences that meet the premium expectations of the guests
From Route to Dessert: Everything From One Source
We didn't just coordinate – we developed a holistic experience concept that perfected every detail from breakfast at the castle to the final game station.
Route Conception
Recommendation and detailed planning of a route that combines scenic highlights with Ferrari-worthy driving pleasure. From Philippsruhe Castle in Hanau through picturesque regions to Würzburg.
Experience Stations
Newly designed, varied games at strategically positioned stations along the route. Each station was prepared and supervised by our teams – for guaranteed entertainment.
Hot Spot Marketing
Strategically chosen presentation locations where the Ferrari fleet was presented to an interested audience. Brand visibility for Autohaus Ulrich – and an experience for passersby.
Overall Operational Coordination
Complete organization: Briefing at the castle, start number equipment for all vehicles, coordination of helpers along the route. One contact for everything.
Culinary Concept
Premium culinary delights along the route. From breakfast at Philippsruhe Castle to selected stops – enjoyment at Ferrari level that leaves nothing to be desired.
Staff & Personnel
Professional team that started in the early morning hours: Preparing game stations, setting up hot spots, attending to participants. Visibly engaged – invisibly professional.
Einblicke in das Projekt
10 Bilder aus dem Projekt Ferrari Sports Car Tour 2017: Exclusive Experience Tour
A Day That Speaks for Itself
Satisfied guests, enthusiastic client – and a concept that has proven itself.
30
Premium guests delighted
3rd
Repeat order in series
Multiple
Game stations & hot spots
100%
Customer loyalty strengthened
The Details That Made the Difference
Concept Convinces – For the Third Time
After the Ferrari Spring Tour 2016 and the Italy Tour, already the third repeat order. Autohaus Ulrich relies on proven quality and creative conception.
Precise Planning, Perfect Execution
Long before the guests arrived, our helpers set out to prepare every game station. On the day itself: smooth processes, professional service.
Created Public Visibility
At strategic hot spots, the Ferrari fleet was presented to the public. Brand presence for Autohaus Ulrich – unforgettable moments for passersby.
Double Benefit: Retention & Activation
The event strengthened existing customer relationships while simultaneously activating new target groups – emotional brand loyalty at premium level.
What Made This Project Successful
The factors that make the difference – and that you can expect from every project with us.
Creative Conception
Not just execution, but thinking ahead: From route recommendations to game concepts to culinary dramaturgy – everything from one source, perfectly coordinated.
Premium Quality
Ferrari events demand Ferrari standards. Our team understands what premium guests expect – and delivers exactly that: flawless processes, confident service, highest standards.
Proven Partnership
Three repeat orders speak for themselves. We know the expectations, understand the brand, deliver reliably – and improve with every project.
Planning a Similar Event?
Let's talk – together we'll develop a concept that delights your premium guests.