IAA 2019: 680,000 Visitors. 3 Clients. 1 Team.
Three renowned brands. 12 days of trade fair operations. The largest team on the grounds. When höchstmass simultaneously served Daimler AG, caravaning-info.de and Peugeot Motocycles at Germany's most important automotive show – and impressed all three.
Three Brands. Three Standards. One Fair. No Room for Error.
The 68th IAA Passenger Cars 2019 in Frankfurt was no ordinary assignment. For the first time, we served three completely different clients in parallel – at Germany's largest automotive show. Each brand with its own expectations. Each booth with its own requirements.
From the Festhalle to the Forum to the outdoor grounds: The entire fairgrounds became höchstmass territory. And the question wasn't whether we could manage it – but at what level.
- Three clients with different brand worlds – serving all simultaneously and equally well
- Over 680,000 visitors in 12 days – each expecting competent contacts
- Coordinating 120+ staff members – at different locations, with different requirements
- Complex training for technical products – from caravanning to electric mobility
Three Brands, Three Success Stories
Each client had their own goals, their own challenges, their own expectations. Our standard: Exceed them all.
Daimler AG – Festhalle & Forum
The flagship engagement: From the outdoor area "Agora" to the Forum forecourt to four floors in the Festhalle. Around 120 trade fair hosts ensured smooth visitor flows, warm welcomes and competent advice at the interactive experience stations.
caravaning-info.de – Joint Stand
In the outdoor area between halls 9 and 11, the platform caravaning-info.de presented the world of modern caravanning. Our expert explainers advised visitors on all topics related to mobile travel – from motorhomes to the right equipment.
Peugeot Motocycles – Cooperation Stand
The strategic cooperation with caravaning-info.de offered the ideal platform: Our promoters demonstrated how perfectly Peugeot scooters fit into camping vehicles – making the synergy of both brands tangible for visitors.
The Right Staff. For Every Position. For Every Client.
Three years of IAA experience. Over 120 hand-picked staff members. Precisely tailored to each deployment area.
Trade Fair Hosts
First impressions count. Our hosts welcomed visitors with professionalism and warmth – at receptions, counters and entrance areas.
Expert Explainers
Technical know-how meets communication skills. Whether electric mobility or caravanning – our explainers made complex topics easy to understand.
Stand Guides
10 guides led small groups through the exhibition – charming, informative and with a sense for the right dramaturgy.
Promoters
Active visitor engagement at the joint stand. Our promoters approached interested parties and turned curiosity into enthusiasm.
Einblicke in das Projekt
16 Bilder aus dem Projekt IAA 2019 Frankfurt: 680,000 Visitors, 3 Clients, 1 Team
Numbers That Speak for Themselves
In the end, what matters is what remains: measurable results and clients who return.
680,000
Visitors professionally served
120+
Staff deployed
3 Clients
Simultaneously impressed
3× IAA
Consecutively commissioned
The Details That Made the Difference
Three Brands – One Consistently High Standard
Whether Daimler premium, caravanning expertise or Peugeot product presentation: Each team was individually briefed and performed at the highest level. No brand was neglected.
The Largest Team at the Fair
With over 120 staff members, we fielded one of the largest trade fair teams at the entire IAA. Coordination across four floors and the outdoor grounds ran smoothly – thanks to experienced project management.
Cooperation Success in the Outdoor Area
The strategic partnership between caravaning-info.de and Peugeot Motocycles was initiated by us. Using the IAA as a joint platform? A complete success for both sides.
Intensive Training That Pays Off
The entire team was trained by the clients beforehand and optimally prepared for the intensive trade fair days. The result: Well-founded answers, even to critical questions.
Guided Stand Tours
10 guides led small groups through the exhibition and charmingly moderated the tour. The personal accompaniment made the difference – and left a lasting impression.
12 Days of Peak Performance – Without Any Slump
From press days to the final trade fair day: Our team remained consistently at the highest level. Motivated, professional, resilient. That's how you contribute to a successful trade fair.
Why Premium Brands Choose höchstmass
Serving three clients at one trade fair requires more than staff. It requires a system.
Proven IAA Experience
We served clients at the IAA for the third consecutive time. That means: established processes, experienced network, no surprises.
Multi-Client Competence
Serving different brands simultaneously? Our structure makes it possible. Each client gets their own project manager – without compromises.
Intensive Training
Before our staff hit the floor, they know your brand. Product knowledge, brand guidelines, conversation techniques – everything is solidified.
Scalability
120+ staff at one location? No problem. Our recruiting power and candidate pool make even large teams possible.
Compliance Secured
Temporary staffing license, GDPR, insurance – all documented and verified. You focus on your trade fair, not on paperwork.
Personal Project Support
One contact person. One number. No ticket systems. Your project manager knows every name, every plan – and is available 24/7 during the trade fair.
Your Trade Fair Deserves the Same Commitment.
What we achieved for three clients simultaneously at the IAA, we can achieve for you too. Talk to us – no obligation, but concrete.