Kids Festival Kiel: 100,000 young and old explorers inspired.
When Germany's biggest children's event calls, staff who can connect with the little ones at eye level are needed. For caravaning-info.de, höchstmass turned the topic of "Mobile Travel" into a playful family experience – with treasure hunts, coloring activities, and genuine heart.
How do you get children excited about a topic that actually interests parents?
The Kids Festival Kiel, with over 100 interactive activities, is one of Germany's largest family events. For caravaning-info.de – the information portal of the Caravaning Information Society – it was the perfect stage to reach a new target audience: the families of tomorrow.
But how do you present the topic of "Mobile Travel" in a way that fascinates even five-year-olds? How do you transform an exhibition stand into an adventure land? And how do you get children to drag their parents into the motorhome – and not the other way around?
- 100,000 visitors – including thousands of children with short attention spans
- Translating an "adult topic" for children – without becoming silly
- Engaging parents and children simultaneously – two target groups, one activation
- Roadshow integration: Carrying the momentum from Kiel Week forward
Caravaning to touch, play, and marvel at.
We didn't just provide staff – we developed a complete experience concept. With brand ambassadors who understand children, games that stick, and real "aha" moments for the whole family.
Trained Brand Ambassadors
Our staff were more than promoters – they were playmates, storytellers, and caravaning enthusiasts. Specially trained to communicate at eye level with the little ones.
Treasure Hunt Through the Motorhome
We transformed the exhibition vehicle into an adventure. Children playfully explored every corner – from the pop-up bed to the mini kitchen. By the end, they knew the motorhome better than their parents.
Creative Interactive Stations
Coloring activities, games, and a sweet reward at the end: We transformed an exhibition stand into a children's paradise – while positively anchoring the caravaning-info.de brand along the way.
Einblicke in das Projekt
3 Bilder aus dem Projekt Kids Festival Kiel: 100,000 Visitors, Family Promotion with Heart
Beaming children's eyes. Interested parents. Mission accomplished.
The Kids Festival became the highlight of the roadshow – because we understood that good children's promotion isn't advertising, it's an experience.
100,000
Visitors reached at the event venue
3 Days
Full-throttle family entertainment
Station 2
of the successful roadshow
Highlight
of the Kids Festival
The details that made the difference
Children as Door Openers
The little ones literally dragged their parents to the stand. The result: families who stayed voluntarily instead of just walking by. The best lead generation works without cold calling.
"Aha" Moments for Adults
While the children did the treasure hunt, parents rediscovered the motorhome. Suddenly "It's too cramped" became "Everything actually fits in here!" – emotional conviction instead of brochure knowledge.
Leveraged Roadshow Dynamics
After Kiel Week, the team was well-coordinated. The processes were refined, the concept was polished, the energy was right. Sometimes the second stop is the best.
Positive Brand Anchoring
caravaning-info.de wasn't associated with "just another exhibition stand" but with "We had so much fun there!" This emotional connection lasts – longer than any advertising message.
Why family events succeed with höchstmass
Children's promotion isn't a light version of event marketing – it's the supreme discipline. Few can do it. We can.
Staff with Empathy, Not Just Experience
Our brand ambassadors are good with children. Not because they've read a handbook, but because they love it. Families sense this authenticity immediately.
Concepts That Work
"Just put someone there" never works with children. We develop game concepts, activities, and processes – tailored to your target audience and your product.
Safety Comes First
With children's events, there's zero tolerance for risks. Our teams are trained, insured, and know what matters – from handling allergies to emergency protocols.
Two Target Groups, One Activation
Inspiring children is half the battle. The other half: convincing parents. We create experiences where both win – and your brand is positively anchored.
Roadshow-Proven
From Kiel to Munich: We know how to transport concepts, coordinate teams, and maintain standards – even when every location is different.
Full Service: Concept to Logistics
You don't just get staff, but everything around it: concept development, material logistics, on-site coordination. You focus on your brand, we handle the rest.
Your next family event deserves this quality.
Whether it's a children's festival, family day, or promotion with heart: We bring the enthusiasm. Talk to us – no obligation, but concrete.