Kiel Week 2017: Caravaning Lifestyle Staged for 3 Million Visitors
Freedom, nature, independence – at Germany's largest summer festival, höchstmass brought the fascination of caravaning to the public. 10 days of booth management, expert advice, and qualified lead generation for caravaning-info.de.
A complex product. A broad audience. Ten days of peak season.
Caravaning is more than just a vehicle – it's a lifestyle. But the diversity of the industry poses special requirements: From compact entry-level models to luxury motorhomes, from driver's license classes to legal frameworks – visitors expect competent answers to all questions.
At Kiel Week, festival visitors, sailing enthusiasts, and vacation planners come together. Each with different prior knowledge, different dreams, different questions. The challenge: Engage everyone. Inspire everyone. Provide qualified advice to everyone.
- Broad target audience – from camping newcomers to experienced caravanners
- Complex product landscape: vehicle types, equipment, price ranges
- Legal know-how: driver's license classes, parking areas, insurance
- 10 days of consistent quality with fluctuating visitor numbers
Brand Ambassadors Who Awaken the Wanderlust
höchstmass supported caravaning-info.de with a well-thought-out concept: From training to the last day at Kiel Week.
Trained Brand Ambassadors
Our promoters were intensively prepared for the caravaning world: vehicle types, market trends, legal frameworks. They could competently answer any question – from beginners to experts.
Qualified Lead Generation
Not just collecting contacts – but qualifying the right contacts. Our brand ambassadors recognized genuine purchase interest and documented relevant information for the sales team.
Logistics & Material Handling
Brochures, giveaways, booth decoration: We took over complete material management. Planning from the Wiesbaden headquarters ensured smooth operations on site.
Einblicke in das Projekt
4 Bilder aus dem Projekt Kiel Week 2017: Caravaning Promotion for 3 Million Visitors
Successful Launch of a Larger Tour
Kiel Week was the first stop of a nationwide promotion tour – and set the standard for all subsequent events.
10 Days
of continuous qualified booth management
3 Million
event visitors as potential contacts
Tour Start
Successful launch of further events
Follow-up Events
Additional promotion stops in planning
What Made This Project Special
Industry Expertise Built in Short Time
Our brand ambassadors were intensively trained on the caravaning world: market trends, vehicle categories, legal details. On the first day, they appeared like long-time industry experts.
From Wiesbaden to Kiel: Seamless Organization
Planning from the höchstmass headquarters ensured structured processes. Materials, personnel, briefings – everything worked together. The team on site could fully focus on the visitors.
Lifestyle Instead of Product Presentation
We didn't sell motorhomes – we awakened desires. Our brand ambassadors talked about freedom, adventure, and independence. The vehicles were the way there, not the destination.
Quality Over Quantity in Lead Generation
Instead of random contact forms, we documented genuine interest: Which vehicle segment? What timeframe? What usage? This gave the sales team valuable leads instead of cold data.
Promotions That Do More Than Just Show Up
caravaning-info.de didn't need booth fillers – they needed brand ambassadors with passion and expertise. That's what makes höchstmass different.
Intensive Training Instead of Superficial Briefing
Our brand ambassadors learn your industry – not just your logo. They understand products, target audiences, and objections. Your visitors feel the difference.
Genuine Enthusiasm, Not Feigned Friendliness
We select personnel who match the brand. For caravaning: people who travel, dream, and understand themselves. Authenticity beats acting.
Lead Quality Instead of Business Card Piles
We document what your sales team needs: genuine interest, specific requirements, realistic timeframes. Qualified leads are worth more than big numbers.
Complete Logistics from One Source
Materials, setup, supplies – we take care of everything around the booth. You focus on strategy, we handle execution.
Available from the Baltic Sea to the Alps
Whether Kiel Week or southern German trade fair: höchstmass organizes personnel nationwide. The tour continues? So do we.
Legally Compliant and Professional
AÜG permit, insurance, GDPR – everything is documented and verified with us. Legal security for your promotion.
Your Next Promotion Deserves the Same Commitment.
What we achieved for caravaning-info.de at Kiel Week, we can achieve for you too. Whether trade fair, festival, or roadshow – talk to us.