Lidl Deutschland Tour: 70+ Promoters for Cycling Event.
höchstmass provides food promoters for the Lidl Deutschland Tour 2025 – Germany's largest cycling race. Yogurt, fruit salad and good vibes at 5 tour stops.
Lidl Deutschland Tour – Germany's Largest Cycling Race
The Deutschland Tour is the country's most important road cycling race with hundreds of thousands of spectators along the route. Lidl as main sponsor activates its brand with food promotions.
WWP Deutschland was looking for a partner who could provide 14+ promoters at each of 5 tour stops for distributing yogurt and fruit salad – plus mascot performers.
- Largest cycling race – Hundreds of thousands of spectators along the route
- 5 tour stops – Essen, Herford, Arnsberg, Kassel, Magdeburg
- Food promotion – Free yogurt and fruit salad
- Mascots – Walking acts for maximum attention
5 Cities, 5 Days, 70+ Promoters
From Essen to Magdeburg – höchstmass staff at every stop.
Food Promotion with Heart
Yogurt, fruit salad and good vibes – right at the race track.
Food Truck Service
Distribution of yogurt and poke salad directly from the food truck – fast, friendly, hygienic.
Cargo Bike Promotion
Mobile distribution by cargo bike – directly to spectators along the route.
Mascots
Walking acts in costume for maximum attention – especially a hit with kids.
Visitor Engagement
Active engagement with event visitors – fancy a free snack?
Product Distribution
Professional distribution of yogurt and fruit salad – chilled, pre-packaged, delicious.
Brand Representation
Well-groomed, friendly appearance on behalf of the brand – representing Lidl positively.
Tour Success with höchstmass
5 cities, 5 days, thousands of happy snack recipients.
Promotional Staff for Sports Events
Nationwide promotional tours with one partner.
Nationwide
From Essen to Magdeburg – höchstmass provides promoters at every tour stop, anywhere in Germany.
Large Teams
14+ promoters per stop – we can assemble large teams quickly and reliably.
Promotion Experience
Our promoters know how to approach people – friendly, open, without being pushy.
Food Promotion
Experience with food distribution – hygiene awareness and professional handling of products.
Outdoor Events
Sports events take place outdoors – our staff is weatherproof and motivated, rain or shine.
Rapid Mobilization
Tour logistics require fast response – we have the network to deliver on short notice.
Planning a Promotional Tour?
Sports events, roadshows, nationwide tours – höchstmass delivers promoters to any location in Germany.