Lueg Sportivo Summertour: Qualified Leads Instead of Passing Traffic.
A test drive event at Kö-Bogen Düsseldorf. 175 potential buyers. Every contact qualified, evaluated, and CRM-ready. höchstmass provided the brand ambassadors who turned passersby into genuine prospects.
High-Traffic Location. Premium Segment. Zero Wastage.
Kö-Bogen is Düsseldorf's temple of consumption. Thousands stroll by daily – but how many of them are actually interested in a premium vehicle? The challenge: Filter out exactly those who are ready to buy from the crowd.
Lueg Sportivo didn't need business card collectors. They needed qualified leads – evaluated against consistent criteria, immediately actionable for sales.
- High footfall but low average purchase intent
- Product consultation at premium level – not standard promotion
- Lead evaluation using five-tier system for CRM integration
- Seamless handover to dealers for follow-up
Concept. Consulting. Lead Qualification. All from One Source.
We didn't just provide staff – we thought through the entire project. From concept development through material handling to customer product consultation.
Concept & Planning
Together with Lueg Sportivo, we developed the activation concept: location, process, conversation guide. Every detail focused on lead generation, not mass outreach.
Material Handling
Vehicles, documents, giveaways – we coordinated all on-site logistics. The brand ambassadors could fully focus on their core task: the customer.
Trained Brand Ambassadors
Our consultants knew every model, every feature. Trained on Lueg Sportivo's five-tier evaluation system. They didn't just advise – they qualified.
Einblicke in das Projekt
4 Bilder aus dem Projekt Lueg Sportivo Summertour: Qualified Leads in the Luxury Segment
Goals Exceeded. Leads Qualified. Dealers Delighted.
What counts are results – and Lueg Sportivo benefited abundantly.
175
Qualified Leads Generated
3 Days
Complete Event Support
Exceeded
Campaign Goals Set
CRM-Ready
All Contacts Immediately Actionable
The Details That Made the Difference
5-Tier Evaluation: Every Lead Categorized
Our brand ambassadors evaluated every contact using Lueg Sportivo's five-tier system. Sales knew immediately: hot, warm, or potential for later.
Test Drive Experiences Instead of Flyer Distribution
No passive promotion. Our consultants actively engaged prospects, conducted qualified conversations, and invited them to test drives. Genuine brand experience.
CRM Integration Without Media Breaks
Every piece of information, every evaluation, every contact request – transferred directly into the system. Dealers could start follow-up the next day.
Sustainable Customer Relationships Built
Generated contacts were activated for follow-up events and newsletters. A 3-day event became a long-term customer relationship.
What Sets Us Apart in Test Drive Promotions
Lueg Sportivo was looking for a partner who could do more than provide staff. They found one who thinks ahead.
Experience from Over 50 Test Drive Events
Maserati, Porsche, Ferrari – we know the expectations in the premium segment. Our brand ambassadors know how to turn interest into enthusiasm.
Automotive Pool with Real Know-How
Our consultants know displacement, torque, and infotainment. They don't sell – they inspire. And your customers notice exactly that.
Lead Qualification to Your Criteria
We work with your evaluation system, not ours. Whether 3-tier or 7-tier – our teams are trained and document reliably.
Full Service Instead of Isolated Solutions
Concept, staff, material handling, logistics – all from one source. One contact person, one responsibility, zero interface problems.
CRM-Compatible Data Collection
We collect data the way your CRM needs it. Digital, complete, immediately transferable. No rework, no lost contacts.
Partnership-Based Collaboration
We see ourselves as an extension of your team. Not as an external service provider. You'll notice this in every meeting, every problem, every solution.
Your Next Test Drive Event. Our Expertise.
What we achieved for Lueg Sportivo, we can achieve for you too. Qualified leads instead of mass promotion – talk to us.