IAA 2017 – Maserati Germany: From Service Provider to Full Responsibility.
After the success in 2015, Maserati Germany extended their trust: In 2017, höchstmass not only provided premium trade fair staff, but took over complete operational booth management at the 67th International Motor Show.
Success Creates Obligation: The Trident Relies on Proven Partners.
In 2015, höchstmass impressed Maserati at the 66th IAA – with brand ambassadors who embodied Italian luxury. The result: Not only highest satisfaction, but a vote of confidence that went far beyond staffing.
For the 67th IAA 2017, Maserati Germany fundamentally expanded the collaboration: höchstmass was not only to provide staff – but to take over operational responsibility for the entire trade fair booth.
- Coordination with VDA as organizer and Messe Frankfurt
- Collaboration with the Italian booth construction team
- Operational booth management for 12 intensive trade fair days
- Optimized CRM processes for precise lead follow-up
Premium Trade Fair Staff for Premium Products.
We transformed the insights from 2015 into a complete trade fair solution – from staff recruitment to operational booth coordination.
Brand Ambassadors & Hostesses
Handpicked staff who don't just wear the Trident, but live it. Italian elegance and exclusivity – palpable in every guest interaction.
Car Explainers
Vehicle experts who don't just explain the Ghibli, Levante and Quattroporte – but transfer the brand's fascination into every conversation.
Operational Booth Management
Complete coordination of all booth operations: Alignment with VDA, Messe Frankfurt and the international booth construction team from Italy.
Lead Generation
Systematic capture and qualification of prospects – with refined CRM processes for precise follow-up after the trade fair.
Intensive Training
Comprehensive brand briefings and product training. Every team member knew not only the models, but the DNA of the Maserati brand.
Continuous Optimization
All learnings from 2015 were incorporated into the 2017 planning – for a trade fair presence that surpassed the previous year's successes.
Einblicke in das Projekt
33 Bilder aus dem Projekt Maserati IAA 2017: 810,000 Visitors, Full Responsibility, Premium Level
Trust Confirmed. Partnership Strengthened.
The IAA 2017 was not just a successful trade fair appearance for Maserati – it marked höchstmass's evolution into a strategic partner.
810,000
IAA visitors with Maserati contact potential
12 Days
Consistently premium quality
100%
Extended responsibility successfully mastered
Partnership
Long-term collaboration with Maserati
What Made This Collaboration Special
From Supplier to Full Responsibility
In 2015 we provided staff. In 2017 we took over complete operational booth management – a vote of confidence that must be earned.
International Coordination Mastered
VDA, Messe Frankfurt, Italian booth construction team – we coordinated all stakeholders and managed alignments seamlessly.
CRM Processes Optimized
We translated the learnings from 2015 into refined lead capture processes – for even more precise follow-up of trade fair contacts.
Staff with Brand Understanding
Our brand ambassadors understood Maserati not as an employer, but as an attitude. Guests felt that in every interaction.
Why Luxury Brands Trust höchstmass
Maserati had the choice. They decided on a partner who doesn't just meet their standards – but embodies them.
Premium DNA for Premium Brands
Our automotive pool consists of professionals who can tell Maserati from Mazda. Who understand that a Trident isn't a logo, but a promise.
Your Brand. Not Our Interpretation.
We brief until every team member breathes your brand codes. Not as a script – as an attitude. Your visitors feel that.
Scalable with Consistent Quality
26 brand ambassadors in 2015, extended full responsibility in 2017 – we grow with your requirements without compromising quality.
12 Days of High Performance? Standard.
Trade fairs are marathons. Our teams are trained for that – with backup staff and 24/7 availability for any situation.
International Coordination
VDA, Messe Frankfurt, Italian booth construction – we speak the language of all parties involved and keep all the threads together.
One Point of Contact. Always.
Your project manager knows every name, every process, every detail. Direct communication instead of ticket systems – throughout the entire trade fair.
Your Trade Fair Presence Deserves the Same Commitment.
What we achieved for Maserati, we can achieve for your brand too. Talk to us – no obligation, but concrete.