Maserati Levante Launch: The World Premiere Staged Across 5 Metropolitan Cities.
Shortly after the world premiere in Geneva, we brought Maserati's first SUV to Germany and Austria as lead agency – with a concept that transported 2,960 guests into the world of the Trident and delivered measurable sales success.
The First Maserati SUV Deserves More Than a Standard Presentation.
The Maserati Levante was more than just a new model – it was a milestone in the company's history. The first SUV from the Italian luxury manufacturer had to be impressively staged across five metropolitan cities simultaneously, while thousands of guests were to experience the brand in its full intensity.
Maserati Germany needed a partner who does more than just book event locations and provide staff – they needed a lead agency to coordinate all trades and deliver an unforgettable brand experience from a single source.
- Cover 5 metropolitan cities synchronously – with identical quality
- Find event locations that can accommodate up to 1,300 guests per evening
- Catering, technology, staff – all trades under one direction
- Generate qualified leads, not just impress guests
Three Room Concepts. One Dramaturgy. An Unforgettable Experience.
We developed a sophisticated staging concept that guided guests step by step into the world of Maserati – culminating in the impressive reveal of the Levante.
Three-Stage Room Concept
Three coordinated spaces led guests through an emotional journey: from reception through brand immersion to the spectacular vehicle reveal on the 8×4 meter screen.
Hand-Picked Brand Ambassadors
Our trained hosts welcomed guests and answered even the most demanding questions competently and charmingly. Every interaction was a positive brand experience.
Trade Coordination as Lead Agency
Catering by Tristan, technology by Audiluma, video production by Stereobild – all partners under our direction. One point of contact for Maserati, maximum efficiency for everyone.
Einblicke in das Projekt
24 Bilder aus dem Projekt Maserati Levante Launch Event: Bringing the World Premiere to Life
Measurable Success on All Levels
The most significant launch in the history of Maserati Germany – with documented sales increase.
2,960
Invited Guests at 5 Locations
5 Cities
Synchronously Covered in DE & AT
Documented
Increase in Sales
CRM-Ready
Qualified Leads for Follow-Up
What Made This Launch Special
Most Significant Launch in Company History
The first SUV from Maserati – a historic moment. We had the honor of staging this milestone in Germany and Austria.
Up to 1,300 Guests Per Evening – At Each Location
Not one location, not two – five metropolitan cities served simultaneously at premium level. Every evening a highlight for the guests.
Lead Tracking with Direct CRM Integration
Our brand ambassadors qualified contacts according to defined criteria and transferred them directly to the CRM – for timely follow-up by dealers.
One Responsibility, One Point of Contact
Maserati Germany had a single point of contact – for location, catering, technology, staff, and lead management. No interface friction.
Your Vehicle Launch Deserves This Level.
What we delivered for Maserati, we deliver for you too – from conception to lead qualification.