Maserati Switzerland Winter Paradise: Where Luxury Meets Perfection.
5 weeks. 5 exclusive locations. 1,500 delighted guests. In January 2018, höchstmass staged a presentation tour that Maserati Switzerland and its customers will never forget – in the 5-star ambiance of the legendary The Chedi Andermatt.
Maserati demands perfection. In every single detail.
Maserati stands for passion, exclusivity, and innovation. To convey these values and strengthen customer loyalty, Maserati Switzerland wanted to offer its guests an unforgettable experience that appeals to all senses.
The goal was not only to showcase the quality and variety of vehicles, but also the history and tradition of the brand. Guests were to feel they were part of an exclusive community.
- Coordinate 5 locations across Switzerland – seamlessly and synchronized
- Delight 1,500 discerning premium customers with 5-star service
- Design test drives in the alpine winter terrain safely and experientially
- Represent the Maserati brand perfectly at every moment
Full-Service for Full-Luxury: From Idea to Execution
Maserati Switzerland trusted in the expertise and experience of höchstmass. We took over the entire planning, conception, and execution – paying attention to every detail.
Concept & Dramaturgy
From the event idea to guest guidance to the emotional highlight: We developed an experience dramaturgy that made Maserati values tangible – not just visible.
Premium Staff
Hand-picked hosts, professional driving instructors, and experienced event coordinators. Every staff member embodied the Maserati DNA: elegant, competent, attentive.
Logistics & Coordination
5 locations, 5 weeks, constantly changing guests: We coordinated every transfer, every test drive, every spa appointment – so guests could focus on just one thing: the experience.
Einblicke in das Projekt
14 Bilder aus dem Projekt Maserati Switzerland Winter Paradise 2018: Exclusive Presentation Tour in 5-Star Ambiance
A Complete Success for Maserati Switzerland
The presentation tour in Winter Paradise 2018 exceeded all expectations – and created exactly what Maserati wanted: delighted customers who felt part of an exclusive community.
1,500
Delighted Premium Customers
5 Locations
Premium Locations in Switzerland
5-Star
Consistent Service Quality
Exceeded
All Expectations Met
What Made This Project Special
5-Star Ambiance as Standard
The Chedi Andermatt set the benchmark – and we consistently maintained this level across all 5 locations.
International Expansion for Maserati
After Germany and Austria, this project proved: höchstmass delivers premium quality in Switzerland as well.
Holistic Experience Design
Not just test drives – we orchestrated spa appointments, gourmet dinners, and personal attention into a seamless overall experience.
Customer Loyalty at the Highest Level
Guests felt part of an exclusive community – exactly what Maserati wanted to achieve with this tour.
Your premium presentation deserves 5-star service.
What we delivered for Maserati Switzerland, we deliver for you too – in Switzerland, Germany, or worldwide.