Maserati Summertour 2015: Test drives where luxury feels at home.
When the trident meets vacation vibes: From Sylt to Lake Wörthersee, we orchestrated the Maserati presentation tour – 6 weeks, 5 premium locations, 1,340 qualified leads for local dealerships.
Luxury test drives on vacation: Reaching the target audience where they're relaxed.
Maserati wanted more than just showcasing vehicles – the brand needed to be experienced. Not at an anonymous trade fair, but where potential buyers are relaxed and have time: at Germany's most exclusive vacation destinations.
The challenge: Engaging the right target audience at the right time in the right place – and turning fleeting encounters into qualified leads for dealerships.
- Location selection: Where does the Maserati target audience vacation in Germany?
- Complex logistics: 5 locations, 6 weeks, rotating vehicles
- Premium staff: Brand ambassadors who embody Maserati values
- Measurable results: Every lead must be dealership-relevant
Full-Service Roadshow: From Data Analysis to Follow-Up.
We didn't just provide staff – we developed the entire concept, executed it, and made success measurable. All from one source.
Data-Driven Location Planning
Analyzed hundreds of data points on German vacation behavior. Result: Sylt, Usedom, Dierhagen, Konstanz, and Velden – exactly where the Maserati target audience spends their summer.
Intensive Brand Ambassador Training
Multi-day training by experienced communication coaches. Brand values internalized, product data mastered, brand behavior perfected. Every prospect felt the difference.
Five-Stage Lead Qualification
Developed and trained our own lead scoring system. The result: Every lead passed to dealerships was qualified – ready for easy follow-up and real conversions.
Einblicke in das Projekt
10 Bilder aus dem Projekt Maserati Summertour 2015: Premium Test Drives at Germany's Most Beautiful Locations
Numbers That Convince Dealerships
In the end, what matters is what's measurable: qualified leads, low costs, satisfied dealers.
1,340
Qualified guests and prospects
5 Locations
Premium venues in Germany & Austria
Min. CPL
Exceptionally low cost-per-lead
Exceeded
All client expectations met
What Made This Roadshow Special
Data-Driven Location Selection – No Guesswork
We didn't guess where the target audience is. We analyzed it: Hundreds of data points on vacation behavior, purchasing power, and affinity led to 5 perfect locations.
Brand Ambassadors Worthy of the Trident
Multi-day training with real communication professionals. On their first day, our staff appeared as if they had always worked for Maserati.
Leads That Dealerships Can Work With
Our five-stage qualification system made the difference: Local dealerships didn't receive dead files, but genuine purchase prospects.
Seamless Logistics Across 5 Locations
Vehicle transport, location branding, staff coordination – all from one source. Maserati Germany could focus on what matters most: the brand.
Your next roadshow deserves the same level of excellence.
What we delivered for Maserati, we can deliver for you. From concept to lead handover – talk to us.