Maserati Summertour 2016: When the Trident Meets Holiday Vibes.
Six exclusive holiday destinations. 1,680 delighted guests. Two months of automotive experience. As lead agency, we orchestrated the cross-border test drive experience from start to finish – from concept to the last car key.
A Cross-Border Luxury Experience – With Ambitious Timelines
The Maserati Summertour was to take place at Germany's and Austria's most beautiful holiday destinations: Sylt, Dierhagen, Usedom, Lake Constance, Tegernsee, and Wörthersee. The goal: to captivate vacationers with the fascination of Italian automotive craftsmanship and generate qualified leads.
The task: Conceptualize and implement a test drive experience that meets Maserati's premium standards. Cross-border. With the highest quality in every interaction. And with very ambitious timelines.
- Coordinate 6 different premium locations in 2 countries
- Just-in-time logistics for vehicles and communication equipment
- Find and train brand ambassadors with genuine Maserati understanding
- Create synergy between Maserati and local cooperation partners
Full Service as Lead Agency. Perfection in Every Detail.
As lead agency, we took complete project responsibility – from concept development to logistics to brand ambassador training. Nothing was left to chance.
Concept Development
We developed the overall concept for the cross-border tour – including location selection, cooperation partner evaluation, and schedule planning for each individual tour stop.
Just-in-Time Logistics
The elaborate vehicle logistics and extensive communication equipment were coordinated by us. Perfect synchronization at every location – without delays.
Brand Ambassador Training
Intensive brand briefing for all staff. Our brand ambassadors didn't just understand the vehicles – they internalized the Maserati values and the Italian way of life.
Einblicke in das Projekt
12 Bilder aus dem Projekt Maserati Summertour 2016: Test Drive Experiences at 6 Premium Holiday Destinations
Numbers That Prove Success
Despite tight timelines, the organization was flawless – and nothing stood in the way of the tour's success.
1,680
Delighted guests at 6 locations
6 Locations
Premium locations in DE & AT
2 Months
Consistently highest quality
Maximum
Lead quality at low CPL
What Made the Difference
Lead Agency with Full Responsibility
Maserati could rely on one partner who delivered concept, implementation, logistics, and staff from a single source. One point of contact, maximum efficiency.
Perfect Local Partnerships
The cooperation partners we evaluated provided the ideal platform for a successful synergy between Maserati and the respective premium locations.
Brand Ambassadors at Eye Level
Our trained staff spoke the language of Maserati prospects – authentic, competent, and with palpable enthusiasm for Italian automotive craftsmanship.
Qualified Leads Instead of Mass Processing
Every interaction was designed to spark genuine interest and create lasting connections – for measurable results and low cost-per-lead.
Your Roadshow Deserves Lead Agency Expertise.
What we delivered for Maserati, we deliver for you. From concept to lead qualification – let's talk.