Maserati Winter Tour 2016: Luxury Meets Adventure
As lead agency, we staged an extraordinary automotive roadshow – test drives on ice and snow, 1,250 delighted guests, and a partnership that sets standards.
Staging a Luxury Brand in an Alpine Winter Wonderland
Following the success of the Welcome Winter Tour 2015 and the Maserati Summertour, Maserati Germany once again appointed us as lead agency. The task: Create an even more intensive automotive experience world that not only informs prospects but emotionally activates them.
The Kitzbühel Alps, Seefeld, and Vorarlberg were to become the stage – for test drives on prepared ice tracks, VIP hospitality at the highest level, and lead qualification that sustainably strengthens the dealer network.
- Activate 3 exclusive Alpine locations over 3 months
- Host premium guests with the highest expectations
- Make brand values authentically experiential
- Generate qualified leads for the dealer network
Full-Service from a Single Source
From concept development through staffing to operational execution – we took on complete responsibility.
Concept & Organization
Further development of the proven concept with new experience elements. Coordination of three Alpine locations throughout the winter season.
Premium Staff
Hand-picked brand ambassadors and product experts, trained in the nuances of Maserati vehicles and KPI-based conversation techniques.
Snow Track Days
Immersive driving experience on prepared ice tracks in Kirchberg – guided by experienced motorsport instructors.
Test Drive Accompaniment
30-minute test drives on public roads with discrete KPI qualification by trained co-pilots.
Logistics
Coordination of vehicle transports, equipment, and personnel across three months and three countries.
Lead Qualification
Structured capture of all contacts with defined KPIs – perfect preparation for the sales team.
Einblicke in das Projekt
21 Bilder aus dem Projekt Maserati Welcome Winter Tour 2016
Above-Average Goal Achievement
For the second consecutive time, we exceeded the set targets as lead agency – an immersive brand experience with lasting impact.
1,250+
Guests hosted at three exclusive Alpine locations
3
Premium locations: Kitzbühel, Lech, Seefeld
100%
Lead qualification of all contacts
2+ Years
Successful partnership with follow-up contracts
What Makes This Project Stand Out
All KPIs Met or Exceeded
Structured capture and qualification of all contacts for the sales team.
Brand Values Consistently Experiential
Premium staff embodied Maserati values at every touchpoint.
Dealer Network Sustainably Strengthened
Qualified leads resulted in positive sales figures for dealers.
Follow-up Contracts for Further Tours
The partnership was continued due to the success achieved.
Your Winter Roadshow Deserves Premium Service.
What we delivered for Maserati, we can deliver for you. From concept to lead qualification – talk to us.