Vienna Autoshow 2018: The Trident Conquers Vienna.
Between historic grand buildings and modern urban culture, Maserati presented Italian elegance – managed by höchstmass. For the third time. With experience from Frankfurt and Geneva.
Italian passion meets Viennese standards – every detail must be perfect.
The Vienna Autoshow is Austria's largest automotive exhibition. 200,000 visitors stream through the halls in four days – many with concrete purchase intent. For Maserati this means: Every contact counts. Every impression lasts.
The exclusive booth area required staff who not only represent the brand but live it. Who don't just greet guests but qualify them. Who don't just advise but generate leads.
- Exclusive booth area with accreditation – invited guests only
- Competently present the product range from Ghibli to Levante
- Seamless CRM integration for qualified leads to dealerships
- Italian flair in catering – authentic, not artificial
Experience from Frankfurt and Geneva – now also in Vienna.
The same excellence that Maserati already experienced at IAA 2015, IAA 2017 and the Geneva Motor Show. Adapted for the Austrian market.
Premium Hostesses & Hosts
Excellently selected and trained for Maserati. They embody Italian elegance: confident, charming, impeccable. The first impression that inspires.
Product Specialists & Explainers
From Ghibli suspension to Levante features – our specialists answer every question. With expertise that transforms purchase interest into purchase decisions.
CRM Integration & Leads
Every qualified contact is captured and fed into the brand's CRM system. Local dealerships receive valuable leads for targeted follow-up actions.
Einblicke in das Projekt
12 Bilder aus dem Projekt Vienna Autoshow 2018: Maserati Premium Booth Presence
Success That Becomes Tradition
For the third consecutive time, Maserati chose höchstmass in Vienna. That speaks for itself.
200,000
Exhibition visitors in 4 days
3rd Time
Follow-up contract in Vienna
CRM
Seamless lead integration
Premium
Experience at every touchpoint
The Details That Made the Difference
Experience from Three Markets – United in Vienna
The team brought insights from IAA Frankfurt and Geneva Motor Show. Proven processes, adapted for the Austrian market.
Accreditation as Quality Filter
The enclosed booth area meant exclusive atmosphere. Our team managed access control – discreet but determined.
Expert Consultation That Convinces
From engine performance to interior features: Our specialists knew every detail. Questions weren't just answered – they became experiences.
Italian Catering as Brand Message
Espresso, antipasti, dolci – the culinary accompaniment conveyed Italian flair. Authentic, not artificial. Just like Maserati.
CRM Data That Sells
Every qualified contact was captured, categorized and subsequently fed into the brand's system. Local dealerships knew exactly who to approach and how.
Booth Management from One Source
One contact person, full control. Our booth management coordinated staff, processes and guest management – Maserati could focus on the brand.
Why Luxury Brands Trust höchstmass
Maserati chose us for the third consecutive time. Ferrari, Porsche, Mercedes-Benz did too. There are reasons for that.
Staff at Premium Level
Our automotive pool consists of handpicked professionals. People who know that a trident is more than a logo – it's a lifestyle.
International Trade Show Experience
Frankfurt, Geneva, Vienna – we know Europe's most important automotive exhibitions. This experience flows into every project.
CRM Integration Included
We don't just collect contacts – we qualify them. And hand them over seamlessly to your systems. Dealerships appreciate warm leads.
Your Brand. Not Our Interpretation.
Intensive briefing until every team member breathes Maserati. Not as a script – as an attitude. Your visitors feel the difference.
Booth Management from One Source
One project manager, full responsibility. You communicate with one person who coordinates everything. No responsibility ping-pong.
Legal Compliance Guaranteed
AÜG permit, GDPR, minimum wage – all documented, all verified. You focus on your exhibition, not on compliance.
Your Next Trade Show Deserves the Same Level of Excellence.
What we accomplished for Maserati in Vienna, we can accomplish for you too. Talk to us – no obligation, but concrete.