IAA 2021 in Munich – New location, new concept – höchstmass again

As the agency höchstmass, we are pleased to have been able to complete the change of location from Frankfurt to Munich together with our existing clients – as well as many new clients. In the usual quality, we were able to ensure that our clients were able to make their products and services accessible to a wide audience with well over 100 brand ambassadors. Our brand ambassadors were always ready and waiting with a smile on their faces to ensure a warm welcome and a friendly farewell.

Brand ambassadors still in great demand

In between, many of our customers’ visitors were given comprehensive information about products and services by the brand ambassadors we trained and provided. In the process, we were able to further expand our range of services in 2021 and, in addition to established brands and corporations, also attract start-ups that were happy to call on our outstanding staff to present themselves and their product in the best possible light. After all, in addition to impressive trade show construction, it’s the human components that determine whether visitors feel comfortable.

Logistical challenge

In addition to the conditions and special challenges of the Corona pandemic, the splitting of the trade fair into public and trade visitors also presented us with special challenges. Of course, in the best case scenario, customers and visitors should not notice any of this. Thanks to our very experienced project management, a well-coordinated team of very professional suppliers and employees, who acted flexibly and thoughtfully at all times, this challenge was solved without incident.