Host

Mercedes-Benz AG

Location

Munich

Duration

10 days

Visitors

500.000

Responsibility

Trade fair hostess, trade fair expplainer, promoter

MAXIMUM SUPPORT WITH EXPERIENCE AND PROFESSIONALISM

The IAA 2023 is all about innovation, and who could embody this better than Mercedes-Benz, a pioneer in the automotive industry? As an established agency, höchstmass was proud to support this giant of the automotive world at the IAA 2023 with first-class trade fair personnel.
The areas of application were varied: from classic trade fair hostesses and hosts to competent specialist explainers and motivated promoters to guides who led the guests through the exclusive open space. This well thought-out team design made it possible to guide the numerous visitors through the impressive trade fair experience in a charming and informative manner.

THE OPEN-SPACE PRESENTATION: A BREATHTAKING EXPERIENCE

At the Open Space, visitors flocked to the breathtaking Mercedes-Benz exhibits. The höchstmass team ensured that every question was answered and every detail was presented, always focusing on the uniqueness and values of the brand. Here, visitors had the opportunity to discover the latest models and technologies in an interactive environment.

SUMMIT: TOP COMMUNICATION AT THE FOREFRONT OF AUTOMOTIVE DESIGN

At the Summit, Mercedes-Benz presented itself in an exquisite setting. Our staff welcomed visitors to this exclusive exhibition and explained the technical intricacies and visionary approach of Mercedes-Benz. The combination of expertise and elegance of our staff created an environment where visitors felt both informed and valued.

HÖCHSTMASS: YOUR PARTNER FOR THE PERFECT TRADE FAIR APPEARANCE

Why settle for less when you can have the best? höchstmass offers not only professional trade fair personnel, but also a comprehensive understanding of brand presentation and customer approach. Let’s find out together how we can help your company shine at the next trade fair.
We are at your disposal for customized offers and individual concepts. Rely on quality, experience and passion – rely on höchstmass.
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