Login Apply Jobs Inquire
We are hiring – for promotions and tours

Promoter Jobs & Promotion Jobs in Germany

As a promoter you advertise a product face to face. You stand with a small stand or a promotion vehicle where a lot is going on, talk to people walking by and show them what the product does. Most jobs last one day. You only say yes when the date and the place suit you.

  • from 16 € per hour
  • signed up in 30 seconds
  • from age 18
16€+
per hour
4.000+
registered staff
500+
projects per year
18+
minimum age in years

What you do

A word about the name first, because promotion means different things in different languages. In English it can also mean a step up at work. In German, Promotion means a doctorate. Neither is meant here. On this page promotion is marketing work: on the street, in a hall or at an event you walk up to people, show them a product and hand out samples. Handing out samples is called sampling.

The jobs happen where many people are out: at trade fairs, at sports events, at shop openings and on promotion tours. A promotion tour is called a roadshow – it moves from place to place within a few days, often to smaller towns as well. Sometimes you work outdoors, sometimes in a hall, sometimes alone at the stand, sometimes in a team. You enter your free dates in your profile and pick the jobs yourself.

Approach people

Nobody comes to you here. You walk up to people and say in one sentence what this is about, in German. Most people keep walking, and that is normal – it says nothing about you or your accent.

Show the product

You show how something works or how it tastes. The client gives you the key sentences in the briefing, the short instruction before you start. You then say them in your own words, because a learned text sounds wrong on the street.

Hand out samples

At many promotions you give out samples, for example drinks, snacks or small products. With food there are hygiene rules. They are explained to you on site, and you can ask again if a word is new to you.

Set up and pack down

Before the promotion the team puts up the stand and unpacks the material. Afterwards everything goes back into the boxes. This part of the job needs hands, not language.

Watch the supplies

Samples, flyers and cups run out quickly. You notice in time when something is missing and get more before the stand stands empty.

How a typical working day runs

These times are an example. When your job starts and ends is fixed beforehand.

  1. 09:00

    You meet the team at the promotion area, report to the contact person on site and put your things away.

  2. 09:30

    Set-up. You put up the stand, unpack the material and lay out the samples.

  3. 10:00

    Short briefing: what should you say about the product, what not? Who takes over when a question gets too detailed? Write the two or three key sentences down for yourself.

  4. 10:30

    Here we go. You speak to the first people walking by and hand out the first samples. After ten conversations the sentences come by themselves.

  5. 13:00

    Break. You take turns, so the promotion area is never left empty.

  6. 15:00

    The busiest time of the day: many people, little standing around. In between you fetch more samples.

  7. 18:00

    Pack down and finish. Material back in the boxes, area left clean, hours entered in your profile.

What you need to bring

What you should bring

  • You are 18 or older.
  • You have a permit that allows you to work in Germany. We look at your papers before your first promotion day. Which rules apply to you depends on your own situation, so we go through it together in the interview.
  • Your German is good enough to speak freely with people you have never met. This is the job where you talk the most.
  • You go up to people yourself, even when many of them just walk on.
  • You are on your feet all day, often outdoors and in any weather.
  • You help with setting up and packing down.

This job is not for you if …

  • You want to work in the same place every day. On promotion tours the place often changes from one day to the next.
  • You need the same amount of money every month. We pay the hours you actually worked, and the number of promotions is different from month to month.
  • You want to know exactly how a day will go. On a promotion area that depends on how many people come – sometimes it is quiet, sometimes everybody arrives at once. And every conversation starts with you, in German, with people who did not expect to be spoken to.
German you need

German matters most in this role, more than in any other job we offer. You talk almost non-stop, and you speak to people who did not ask to be spoken to. You should be able to react freely, not read out learned sentences. English helps at international events, and other languages can help too. Write every language you speak into your profile, then you get the jobs that match.

What you earn in this job

Hourly wage

from 16 €/hour per hour

You are paid by the hour, not per promotion. What a single job pays depends on the project, for example on how long it runs and what you do there.

Everything else that belongs to a job is written in the job description – you see it before you say yes.

Are you an event professional? We're hiring!

Work for premium brands like Mercedes, LVMH, and Porsche – flexible assignments, fair compensation, exciting events.

  • From 16 € per hour
  • Flexible scheduling
  • Trade fairs, events, VIP hosting
  • Top brands & venues
open positions
Loading jobs...
View All Jobs

Four steps to your first job

Quick, simple and personal – your profile is the start.

1

Sign up

Enter your e-mail address and a password – the sign-up needs nothing more. It takes less than 30 seconds.

2

Complete your profile

Confirm your e-mail address and fill in your basic details. You can add your CV and a photo afterwards, in your own time. The fuller your profile, the better we can match you.

3

Get to know us

We invite you to a short talk – in person or by video. That is also where we go through your papers and the German you need.

4

Start working

As soon as a project fits, we get in touch. First the briefing – that is the short instruction on site –, then the job, then your feedback. And after that the next job.

Why work at höchstmass?

We know that without our staff we are nothing. So we treat you fairly, we pay on time and we make sure you feel comfortable on every job.

Fair pay

From 16 € per hour – a clear amount with no small print.

Flexible dates

You decide when and how often you want to work. That also fits next to your studies or a main job.

Well-known brands

Work for brands such as Mercedes, Maserati, Ferrari, LVMH and many more.

Training and briefings

We prepare you for every job – you never walk into a project unprepared.

Everything in one app

Find jobs, enter when you are free, confirm dates, record your hours – your profile handles it all.

A person to talk to

One fixed contact for your questions – with us you are not a number.

höchstmass team at work on an event
500+
projects / year
The brands you work for
Mercedes-Benz Maserati LVMH Coca-Cola Weber LG Genesis Moncler Ferrari Campari Lexware CIVD Frankfurt Galaxy Pappas Keusch Wien Zahnarztpraxis Dr. Osei

Questions about this job

What does a promoter do?

You speak to people in public, show them a product and hand out samples. Setting up and packing down the stand belongs to the job as well. The difference to many other jobs: you do not wait until someone comes to you, you make the first move.

How good does my German have to be for a promotion job?

Good enough to talk freely with strangers. You explain a product in your own words and answer questions you did not expect. Learned sentences are not enough here. At international events English helps too. Write your languages into your profile, then you get the jobs that fit.

Can I take this job if I came to Germany from another country?

Yes, if you have a permit that allows you to work in Germany. We look at your papers before your first promotion day. Which rules apply to you depends on your own situation, and we go through it together in the interview. We cannot give you legal advice on residence or visa questions.

Do I need experience to work as a promoter?

No. What counts is that you like talking to people you do not know. What you should say about the product you learn before the job in the briefing – that is the short instruction on site. For bigger promotions we train you in advance.

Where do promotion jobs take place?

For example at trade fairs, at outdoor sports events, at openings and on promotion tours that visit several places within a few days. Such tours also go to smaller towns, not only to the big cities. Where exactly you are needed is written in the job description.

How much do I earn as a promoter?

The starting wage per hour is in the section on pay further up this page. What a single promotion pays depends on the project. You find the exact amount in the job description – you see it before you say yes.

Ready for your first job?

Create your profile. After that we get in touch as soon as a job fits you.

Got a question? Call us: 06134 / 584 280-0