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Guides & Expert Knowledge

Knowledge that drives projects

Practical expertise from over 15 years in staffing — from trade show planning to shift scheduling to professional recruiting.

Michael Johannes Curated by Michael Johannes — Owner & Managing Director of the höchstmass group, in the trade fair industry since 2007

Planning Guides for Your Trade Show

Three key questions every exhibitor should answer before the fair — with concrete scenarios and recommendations.

Staffing Needs

Assessing Your Trade Show Staffing Needs

What kind of conversations take place at your booth? Three categories help determine your staffing requirements.

8 min Planning
Costs & Budget

What Does Trade Show Staff Really Cost?

Key factors, typical cost ranges and example scenarios for your booth. Individual estimates included.

10 min Budget
Decision Guide

In-House Team or External Trade Show Staff?

An objective guide: When each model makes sense, opportunity costs, and typical hybrid solutions.

9 min Strategy
Trade Show Planning

How to Brief Trade Show Staff: Checklist for Exhibitors

How to brief your trade show staff so they represent your brand convincingly. A proven checklist covering 7 key areas.

12 min Briefing
Trade Show Planning

Trade Show Staff Planning: 12 Weeks to 48 Hours Timeline

The optimal timeline for planning your trade show staff. From strategic pre-planning to last-minute staffing.

10 min Planning
Event Planning

Event Staff for Corporate Events: Conferences, AGMs and Galas

What event staff do you need for conferences, AGMs or galas? Roles, requirements and practical tips.

11 min Event Planning
Trade Show Planning

After the Trade Show Is Before the Next: Lead Follow-Up in 7 Steps

How to turn trade show leads into real sales opportunities: debriefing, A/B/C categorisation, 48-hour rule, KPIs and learnings.

11 min Follow-Up
Trade Show Planning

What Does Trade Show Staff Cost? Day Rates, Calculation and Budget Examples

Day rates from €280–420, the six key cost drivers and two sample calculations for realistic budget planning.

11 min Budget

Latest Guide Articles

Expert knowledge from practice — regularly new guides on staffing and industry insights.

Guides & Expert Knowledge | höchstmass staff GmbH

Expert knowledge from staffing professionals: Guides on trade show staff, temporary workers and professional recruiting. Needs analysis, cost planning and industry tips.

Trade Show Planning

What Does a Trade Show Hostess Do? Duties, Requirements and Costs

What does a trade show hostess do? Duties from reception to lead capture, day rates from €280–380 and when specialist staff is the better choice.

10 min 2026-08-01
Trade Show Planning

What Does Trade Show Staff Cost? Day Rates, Calculation and Budget Examples

What does trade show staff cost? Day rates from €280–420, the key cost drivers, two sample calculations and five levers for realistic budget planning.

11 min 2026-07-17
Staffing Strategy

Headhunting vs. Job Ads: When an Executive Search Consultant Pays Off

Job ad or search consultant? When direct approach delivers better candidates, what headhunting costs and how the process works — with an honest decision aid.

12 min 2026-06-18
Staffing Strategy

Finding Temporary Staff at Short Notice: How to Cover Demand Peaks in Days, Not Weeks

Finding temporary staff at short notice: employment models at a glance, the 5-step process with a staffing provider and how to make seasonal peaks plannable.

10 min 2026-05-28
Staffing Strategy

Temp-to-Perm: How Temporary Work Leads to a Permanent Hire

Temp-to-Perm combines the flexibility of temporary staffing with the stability of permanent employment. How the model works legally, when it makes sense and what placement fees are typical.

12 min 2026-05-15
Trade Show Planning

After the Trade Show Is Before the Next: Lead Follow-Up and Analysis in 7 Steps

How to turn your trade show investment into real pipeline: systematic lead follow-up, CRM handover, KPI analysis and learnings — proven in 7 steps.

11 min 2026-04-23
Staffing Strategy

Temporary vs. Permanent Employment: When Staff Leasing Makes Sense

Temporary or permanent employment? When staff leasing is the better choice — with cost comparison, legal framework and decision guide.

13 min 2025-10-01
Event Planning

Event Staff for Corporate Events: What Conferences, AGMs and Galas Require

What event staff do you need for conferences, annual general meetings or galas? Roles, requirements and practical tips for successful corporate events.

11 min 2025-09-01
Trade Show Planning

Trade Show Staff Planning: Timeline from 12 Weeks to 48 Hours Before the Show

The optimal timeline for planning your trade show staff. From strategic pre-planning 12 weeks out to last-minute staffing 48 hours before the show opens.

10 min 2025-08-01
Trade Show Planning

How to Brief Trade Show Staff: Checklist for Exhibitors

How to brief your trade show staff so they represent your brand convincingly. A proven checklist covering 7 key areas — from objectives and dress code to escalation.

12 min 2025-07-01

Individual Consultation for Your Project

Need professional support with staffing? We'll advise you personally — free and non-binding.

Free Initial Consultation
Quick Proposals
Over 15 Years of Experience