Premium fair staff for premium products
The agency höchstmass will be proud to serve Maserati Germany at the 67th International Motor Show in Frankfurt in 2017, just as it did at the 66th IAA 2015, and ensure that the high standards are fully met. As at the previous fairs, the selection and training of the fair hostesses and car experts are just as much in focus as the goals set for lead generation. The activation of new customers this year is carried out by a first-class stand layout and an event management team which bundles all trade fair experiences of the last years in this project.
Extended responsibilities: 2017 not only trade fair staff
After the trade fair had already been very successfully supported by höchstmass in the area of brand ambassadors in 2015, the italians 2017 have further increased the order volume and extended the responsibilities beyond car-explainer and trade fair hostesses. So much so in 2017, the operational stand management and the agreements with the VDA as organiser and Messe Frankfurt as well as the Italian exhibition stand construction division will be in the capable hands of the agency. Numerous improvements from the insights gained in 2015 were incorporated into the planning of the presentation for 2017. The CRM processes, for example, were further refined to ensure even more precise post-processing of the contacts generated after the trade fair.