höchstmass provides trade fair hostesses and experts for several customers
After 2015 and 2017, this is the third time in a row that we, as agency höchstmass, have the pleasure of supporting customers with expert trade fair staff for their brand and product presentation at the 68th IAA Cars 2019 in Frankfurt. The fields of activity include classic trade fair hostesses and host activities as well as technical experts, promoters and stand guides. These guided the stand visitors in small groups through the exhibition and charmingly moderated the tour for the numerous visitors.
Joint stand in the open air area
Between the two halls 9 and 11, our team of experts and promoters was on hand for the joint stand of the caravaning-info.de platform and the two-wheeler manufacturer Peugeot Motocycles. The cooperation of both brands was initiated by us in the run-up to the trade fair. The IAA offered the ideal platform to test the cooperation for further joint projects. From the press days on, the team at the stand ensured that visitors to the fair were provided with all the information they needed on the subject of caravanning and looked after the two exhibited vehicles from Peugeot Motocycles. The presentation of the scooters also gave a good impression of how easily they can be loaded and transported in a camping vehicle and how the themes of the two brands can thus be communicated profitably to customers.
Largest team at the fair: Festival Hall and Forum
In the two halls Forum and Festhalle, one of the largest teams of the fair was placed by höchstmass. On behalf of the customer, numerous positions at the stand had to be filled. This extended from the outdoor area “Agora” to the forecourt of the Forum, to four floors and mezzanines in the Festhalle. Around 120 trade fair hostesses and hosts ensured a smooth flow of visitors, a warm welcome in the entrance area, information at the counters and comprehensive instruction at the numerous interactive experience stations. In addition, 10 guides were on duty to guide small groups through a special part of the exhibition. The entire team was intensively trained by the customer in advance and prepared for the demands of the intensive time. Thanks to the motivated commitment of each individual, we were able to make our contribution to a successful exhibition.
