INCENTIVE TRIP: TRIP WITH FERRARI TO ITALY

Ralley as a customer loyalty measure in the footsteps of Enzo Ferrari

Host

Uhlrich car dealership

Location

Length field to Genoa

Duration

5 days

Visitors

30

Responsibility

Route, Hot spots, concept, organization

Do you love Ferrari and Italy? Then let yourself be inspired by this incentive trip that the event marketing agency höchstmass has organized for the participants. A five-day trip with the red speedsters through picturesque landscapes and historic towns. A dream for every car fan!

The search for the perfect route

Planning such an incentive trip is a challenge that requires a lot of experience and know-how. höchstmass took on this task and devised a route that met all expectations. From Längefeld in Austria, the route went over the Reschen Pass to Italy, where the participants were able to enjoy the beauty of Lake Garda, Modena and Tuscany. Not only were scenic highlights taken into account, but also winding roads that increased the driving pleasure.

The perfect implementation

In addition to the route, the organization of the incentive trip was also an important factor for success. höchstmass ensured that everything ran smoothly, from booking the hotels to accompanying the group on site. The participants didn’t have to worry about anything, but could concentrate fully on the driving experience. They were also treated to special extras, such as a gala evening at the exclusively rented Ferrari Museum in Maranello and a track day at the Autodromo di Modena, where they were able to test Ferrari racing cars.

The enthusiasm of the guests

The feedback from the participants was consistently positive. They were delighted with the incentive trip to Italy with Ferrari and praised the professional and creative performance of höchstmass. They raved about the unforgettable impressions they gained, the atmosphere among like-minded people and the fun they had. Many said that it was one of the best trips of their lives and that they would like to take part again.

Conclusion

The incentive trip to Italy with Ferrari was a complete success for all participants. It has shown how to create customer loyalty and activate new customer groups with a customized and high-quality event. The event marketing agency höchstmass demonstrated its expertise and commitment and organized a trip that delighted everyone involved.

The three most outstanding advantages of höchstmass as an agency for incentive trips are:

  1. Individual conception and planning according to the customer’s wishes
  2. Perfect organization and execution down to the smallest detail
  3. Emotional staging and experience orientation
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