IAA 2021 Munich: 400,000 Visitors. Three Clients. One Quality Promise.
The IAA was reinvented – and höchstmass was there. When the automotive industry came to Munich for the first time, we provided the staff that led Daimler AG, Citytransformer and Temsa to success. 7 days. Zero compromises.
Premiere in Munich. New Concept. Three Clients with One Expectation: Excellence.
In 2021, the IAA underwent its biggest transformation. Out of Frankfurt, into Munich's open city concept – Open Space, Summit and a completely new visitor dynamic. For Daimler AG, Citytransformer and Temsa, one thing was clear: In this new beginning, every impression counts.
The challenge for höchstmass: Serving three different clients with different brand identities simultaneously – without any loss of quality at a single station. 400,000 visitors expected, and each one deserves to feel they were anticipated.
- First time in Munich – unknown logistics, new routes, different visitor flows
- Three clients in parallel – each with their own briefing, their own brand language
- Open Space concept – staff must respond flexibly to unpredictable situations
- Technical depth required – e-mobility, alternative powertrains, new vehicle concepts
One Partner. Three Clients. Premium Quality at Every Stand.
We didn't just provide staff – we assembled customized teams for each client. Carefully selected, individually briefed, uniformly excellent.
Trade Fair Hostesses & Hosts
The face of the brand – and the first point of contact for 400,000 visitors. Our hosts embodied the values of each brand: from Mercedes-Benz premium to Citytransformer innovation. Personable, confident, service-oriented.
Technical Explainers
E-mobility, alternative powertrains, new mobility concepts – our explainers mastered the language of the future. They transformed technical complexity into tangible fascination. From city buses to electric microcars.
Promoters & Guides
In the new Open Space concept of the IAA, orientation was invaluable. Our guides directed visitors specifically to the highlights, activated interest and created experiences that remain memorable.
Einblicke in das Projekt
1 Bilder aus dem Projekt IAA 2021 Munich: 400,000 Visitors, Premium Staff for Multiple Clients
Numbers That Speak for Themselves
Three clients, one week, one quality promise – delivered across the board.
400,000
Visitors professionally served
3 Clients
Simultaneously at premium level
7 Days
Consistently highest quality
100%
Customer satisfaction achieved
The Details That Made the Difference
Hand-picked Staff from 10,000+ Employees
The right face for every brand. We didn't just look at qualifications, but at personality, appearance and language skills. The result: staff that fits the brand world perfectly.
Individual Briefings – No Template
Daimler AG needs different wording than Citytransformer. Temsa communicates differently than Mercedes-Benz. We trained each team separately – tailored to the brand, not off the shelf.
Premiere Mastered – New Concept, Zero Teething Problems
The IAA in Munich was new for everyone. We thoroughly familiarized ourselves with the Open Space concept beforehand. When the doors opened, our teams knew exactly where to stand and what to do.
One Point of Contact – Three Clients, One Channel
Coordination through a dedicated project manager. No confusion, no communication gaps. Changes were implemented quickly, feedback processed immediately. That's how project management works.
Measurable Quality – Always in Sight
Our clients could check the status of their project at any time. Regular quality controls on-site. If something could be optimized, we adjusted it immediately – not on the last day.
Sustainably Successful – Follow-up Orders Secured
The best evaluation? Clients who return. IAA 2021 was höchstmass's starting point for further major trade fair projects. Trust that grows.
Why Daimler, Citytransformer and Temsa Chose höchstmass
Three companies, one decision: Quality over quantity. This is what's behind it.
Staff Who Understand Your Brand
From a pool of over 10,000 employees, we select the right profiles – not by template, but by brand world, target audience and requirement profile.
Briefings That Work
Your message must come across – authentically, not memorized. We train until every employee lives the brand, not just knows the text.
Flexible When Needed
Situation changes? We respond. More visitors than expected? Scale up. Different requirements on-site? Adapt. Without discussion, without delay.
One Contact Person – Around the Clock
Your project manager knows every deployment plan, every detail. No hotline, no ticket system. Direct communication, direct solutions – even at 3 AM.
Compliance? Sorted.
Temporary staffing license, GDPR, minimum wage, insurances – all documented, all verified. You focus on your trade fair, we handle the legal security.
Real-Time Transparency
No flying blind: Online tools show your project status at any time. Detailed success measurement after the trade fair. Quality control that deserves the name.
Your Next Trade Fair Appearance Deserves the Same Level.
What we delivered for Daimler, Citytransformer and Temsa at IAA 2021, we can deliver for you. Talk to us – no obligation, but concrete.