66th IAA Frankfurt for Maserati Germany
12 days of trade fair excellence at Germany's most important motor show. 32 trained brand ambassadors. A five-tier lead qualification system. And a CRM process that secured sustainable sales success.
A trade fair presence that meets premium standards
After two successful roadshows – the Welcome Winter Roadshow and the Maserati Summertour – Maserati Germany commissioned us to provide comprehensive support for their IAA trade fair appearance. The requirements were clear: excellence at the highest level.
- Complex trade coordination: seamlessly bringing together catering, decoration, cleaning and security
- 32 brand ambassadors at premium level who embody the standards of an Italian luxury brand
- Effective lead qualification: identifying purchase-ready prospects from 7,500 trade fair contacts
- 12 days of peak performance – without any quality loss from the first to the last day
Three pillars for sustainable trade fair success
We didn't just provide staff – we developed a comprehensive concept that made Maserati's trade fair presence measurably more successful.
Comprehensive Training
Multi-day intensive training by experienced communication coaches: deep immersion in the brand world, detailed product knowledge and brand-appropriate conduct.
5-Tier Lead Qualification
Jointly developed contact qualification system: a flexible conversation guide for unobtrusive questioning techniques to precisely assess purchase readiness and budget.
Sales Tracking & Monitoring
Real-time visualization of lead quality and quantity. Precise quantification of trade fair success through detailed tracking for sustainable dealer support.
Einblicke in das Projekt
13 Bilder aus dem Projekt Maserati at the 66th IAA Frankfurt
Numbers that speak for themselves
In the end, what counts is what remains: measurable results and a client who returns.
7,500
Guests professionally served
32
Intensively trained brand ambassadors
5
Trades seamlessly coordinated
3+
Years of successful partnership
The details that made the difference
Brand DNA internalized
Intensive training by experienced communication coaches. On day 1, our staff appeared as if they had always worked for Maserati.
5-Tier Lead System
Unobtrusive questioning technique for precise assessment of purchase readiness – the foundation for successful follow-up by dealers.
Complete Trade Coordination
Catering, decoration, cleaning, security – all service providers worked seamlessly together. One contact for everything.
12 Days. 0 Compromises.
From the first to the last day of the fair: consistently high quality, motivated teams, satisfied guests.
What made this project successful
The factors that make the difference – and that you can expect from every project with us.
Premium Quality Staff
Handpicked brand ambassadors with experience in the luxury segment. Intensively trained and brand-appropriate in appearance – from the first to the last day of the fair.
Holistic Conception
Not just staffing, but thinking ahead: CRM processes, lead systems and success measurement from a single source for maximum ROI.
Continuity & Reliability
Already the third successful collaboration with Maserati. Proven team, established processes, guaranteed quality.
Planning a similar trade fair appearance?
Let's talk – together we'll develop a concept that perfectly showcases your brand.