Maserati Levante at Local Dealerships
15 cities. 15 events. 1,800 enthusiastic guests. For the regional launch events of the first Maserati SUV, we developed a scalable 3-tier concept – perfectly tailored to the individual needs of each dealer partner.
Bringing the First Maserati SUV to Regional Dealers
Following the successful national launch events, the next stage awaited: The premiere presentation of the Maserati Levante – the first SUV in the history of the Italian luxury brand – directly at local dealerships.
The challenge: 15 completely different locations in Germany and Austria. 15 dealer partners with individual premises, budgets, and requirements. One unified brand experience at premium level.
- Individual venue situations require flexible event concepts
- Accommodate different dealer partner budgets
- Nationwide logistics for design elements and technology
- Qualified lead generation for sustainable sales success
Modular Event Service for Maximum Flexibility
From conception to CRM integration: We took complete responsibility for 15 captivating events in 15 cities.
3-Tier Concept
We developed three scalable event packages so each dealer partner could book according to their needs and capacities – from basic setup to premium full-service event.
Logistics & Setup
Delivery, assembly, and dismantling of custom-made design elements at all 15 locations. Professional hands-on support on-site for smooth operations.
Lead Qualification
Trained brand ambassadors captured and qualified every contact. Real-time integration into the manufacturer's CRM for timely follow-up and maximum conversion opportunities.
Einblicke in das Projekt
14 Bilder aus dem Projekt Maserati Levante Dealer Presentation: 15 Cities, 1,800 Guests, 1 Mission
A Flexible System for Every Dealer Partner
Three packages – perfectly tailored to different requirements, venues, and budgets.
Basic
- Design Elements Delivery
- On-site Setup & Dismantling
- Technical Briefing
- Basic Support Materials
Professional
- All Services from Tier 1
- Guest Accreditation
- Trained Brand Ambassadors
- On-site Lead Capture
Premium
- All Services from Tier 2
- Catering Coordination
- Real-time CRM Integration
- Complete Event Direction
Measurable Success for Maserati and All Dealer Partners
Through qualified lead capture and real-time CRM integration, follow-ups could be executed promptly – for maximum sales success.
15
Cities in Germany and Austria successfully covered
1,800
Guests thrilled by the first Maserati SUV
15
Satisfied Maserati dealer partners
100%
Leads immediately available in central CRM
What Makes This Project Special
Scalable Concept
The 3-tier system enabled each dealer to choose the right package – adapted to budget, venue, and ambition.
Nationwide Logistics
From Hamburg to Vienna: Coordination of all design elements, technology, and personnel at 15 different locations.
Sustainable Lead Quality
Real-time CRM integration enabled timely follow-up and sustainably supported vehicle sales.
Unified Brand Experience
Despite different locations: Every event conveyed Maserati's premium standards at the highest level.
What Sets Us Apart for Dealer Events
Automotive Expertise
Years of experience with premium brands like Maserati, Mercedes-Benz, Porsche, and Ferrari. We understand the industry's demands.
Scalable Concepts
Modular event formats that adapt to different locations, budgets, and requirements – without compromising on quality.
CRM Integration
Professional lead capture and real-time synchronization with manufacturer systems for seamless follow-up and sales success.
Nationwide Logistics
Reliable coordination of design elements, technology, and personnel at any number of locations in Germany and Austria.
Trained Personnel
Brand ambassadors who combine technical know-how with first-class soft skills – for authentic premium communication.
15+ Years Experience
Over 500 successfully executed projects per year. Proven processes and an experienced team for every challenge.
Planning Similar Dealer Events?
Whether product launch, customer event, or roadshow: We develop scalable concepts that delight your dealer partners – nationwide.